Medford is named "Top Small Town" by Sunset Magazine's 2025 Travel Awards

The Heart of the Rogue is praised as a charming, city-break getaway

MEDFORD, Ore., Sept. 18, 2025 /PRNewswire/ -- Travel Medford is thrilled to announce that Medford was named a "Top Small Town" by Sunset Magazine, with both print and digital coverage, earning national recognition for Medford and Rogue Valley tourism.

Sunset Magazine's article "Soak Up Small-Town Charm at These Hidden Hamlets" celebrates Medford alongside Carmel by the Sea, California, and Great Falls, Montana as the winners of the 2025 Sunset Travel Awards, Where To Go: Top Small Towns category, honoring the "best small towns to escape to when you want a break from big-city noise."

On Medford, the piece quotes "Medford, Oregon, is our kind of something-for-all getaway, with the Rogue Valley boasting more than 85 tasting rooms amid beautiful scenery, vibrant restaurants, markets, and cultural offerings at the newly reopened Holly Theatre and the Britt Music & Arts Festival, plus numerous outdoor activities and breathtaking vistas of Crater Lake. Active travel with a glass of wine—we'll drink to that."

The award celebrates the many pillars that make Medford an all-in-one destination. On earning this accolade, T.J. Holmes, Senior Vice President of Travel Medford, said, "This recognition from Sunset Magazine is a significant honor and demonstrates how our collaborative community works together to make our vibrant city an award-winning destination."

From its diverse food and wine scene, stunning natural landscapes, and outdoor activities, to a bustling arts and culture community, Medford and the Rogue Valley offer an abundance of exploration opportunities for travelers.

Images and logos can be found HERE, credit to Travel Medford.

About Travel Medford
Travel Medford is the largest destination marketing organization in Southern Oregon, whose mission is to promote Medford and the Rogue Valley as a premier travel destination. Travel Medford markets the region to visitors and helps the community grow by supporting events and promoting tourism activities for locals and visitors. From highlighting its vibrant people, stunning natural landscapes, burgeoning culinary scene, and thrill-seeking outdoor activities, Travel Medford lives and breathes the Rogue Valley way of life. For more information, visit travelmedford.org.

SOURCE Travel Medford