Media Alert - Save the Date: Study Reveals Critical Impact of Auto Shows in Consumer Engagement, New Car Buying Process

More than half of new car buyers say auto shows influenced their decision to purchase

Jul 07, 2015, 11:39 ET from ASNA

DETROIT, July 7, 2015 /PRNewswire/ --


Formal research study to be released at the Auto Shows of North America (ASNA) press conference confirming link between auto show attendance and the likelihood of new vehicle purchase.


Tuesday, July 14, 2015, 10 a.m.


Detroit Athletic Club, 241 Madison Avenue, Detroit, Mich. 48226

(Denim is not permitted at the DAC; please plan accordingly)


Auto shows have long been considered among the most successful marketing channels used to educate, inspire and motivate consumers. Now, "The Power of Auto Shows," a formal research study conducted by ASNA, an association of 65 auto shows from across North America, will be released providing unassailable evidence of the effectiveness auto shows deliver. Executives from numerous auto shows will participate and be available for comment as ASNA prepares for its annual summer meeting in Dearborn, July 14-18.


Press Conference Participants:

  • Jennifer Colman, executive director, Automotive Trade Association Executives
  • Cleveland Auto Show – Lou Vitantonio (ASNA Chairman)
  • Chris Stommel, president, Foresight Research
  • Chicago Auto Show – David Sloan
  • New York International Auto Show – Mark Schienberg
  • North American International Auto Show – Rod Alberts
  • Portland International Auto Show – Greg Remensperger
  • Sacramento International Auto Show – Stacey Castle
  • San Diego International Auto Show – Dean Mansfield