Media Alert: MWW Hosts Social Media Week Panels On The Power Of Brand Advocates And Value Of The Social CEO On September 27

Events to be held in Los Angeles and Chicago Convening Panelists from Subaru of America, IBM, Uber, North Jersey Community Bank and More

Sep 24, 2012, 11:49 ET from MWW

NEW YORK, Sept. 24, 2012 /PRNewswire/-- MWW (, one of the top ten global independent public relations firms, will host two events during Social Media Week in Los Angeles and Chicago on September 27. The Chicago panel, hosted by Carreen Winters, MWW's EVP of Corporate Communications, will discuss the importance of a social CEO to any organization's reputation. The Los Angeles panel will provide actionable tips on turning enthusiastic consumers into brand advocates, hosted by MWW's EVP and Global Director of Digital and Creative, Jared Hendler.

"Social Media Week offers the unique opportunity for marketers and communications pros of all stripes to share insights and best social practices that help brands and companies matter more," said Michael W. Kempner, president and CEO of MWW. "Led by our own Carreen Winters and Jared Hendler, this year's panels will leverage and build on our agency's expertise socializing the C-suite and increasing not just brand loyalty, but brand advocacy, two issues that should be forefront on any CEO and CMOs minds in today's media environment."

The first panel, "The New Leadership Imperative: A Social CEO," moderated by Carreen Winters, will be located at Tribune Tower in Chicago at 1 p.m. CST. The panel will discuss the gap between a CEO's awareness of the transformative power of social media and the low number of Fortune 500 CEOs who actually participate in it.  Winters, along with esteemed panelists, including a number of social CEOs, will highlight the critical role social media plays in creating positive stakeholder engagement and building relevance and trust in a brand. Panelists include Ed Brill, director of social business & collaboration solutions at IBM; Frank Sorrentino III, chairman & chief executive officer of North Jersey Community Bank; and Paul Kalbfleisch, owner of PAUL Consulting Inc.

The Los Angeles panel, "The Power of Brand Advocates," will be held at IO/LA at 10:30 a.m. PSTJared Hendler will moderate a discussion of business leaders on how brands can remain relevant in a cluttered marketplace and turn passive enthusiasts into passionate advocates for their brands. Panelists include Amahlia Stevens, designer & founder of Vitamin A; Jason Reuben, vice president of operational strategy at BeachMint, Inc.; Sheriece Matias manager of corporate communications at Subaru of America; and William Barnes, general manager of Uber Los Angeles.

Social Media Week is a bi-annual event that convenes more than 100,000 participants in person and online to discuss emerging trends in technology, social media and mobile.  This year, Social Media Week is being held September 24-28 in 14 cities across the globe, in Barcelona, Berlin, Bogota, Chicago, Glasgow, Hong Kong, Jeddah, London, Los Angeles, Sao Paulo, Seoul, Shanghai, Torino and Vancouver.

For more information on creating an event or participating in pre-existing events, please visit:

Thursday, September 27
The New Leadership Imperative: A Social CEO
1:00 PM2:15 PM CST
Tribune Tower - Huron Room
Free Registration Online

Thursday, September 27
The Power of Brand Advocates
10:30 AM11:30 AM PST
Free Registration Online

About Social Media Week

Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media.  Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media's role in society. To learn more about Social Media Week, visit, Facebook, Twitter and LinkedIn.

About MWW

MWW is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit  Connect with MWW on Facebook, TwitterLinkedIn, Pinterest and Google Plus.