Media Asset Management (MAM) Solutions Market size to grow by USD 10648.82 million from 2022 to 2027; Growth driven by Gradual Shift From On-premises To Cloud-based Media Asset Management Solutions- Technavio

NEW YORK, May 17, 2023 /PRNewswire/ -- The media asset management (MAM) solutions market size is set to grow by USD 10648.82 million from 2022 to 2027. However, the growth momentum will be progressing at a CAGR of 24.46% during the forecast period, according to Technavio. The media asset management (MAM) solutions market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. 

Amazon.com Inc., Arvato Systems GmbH, Bynder BV, Cloudinary Ltd., Dalet SA, Danaher Corp., Dell Technologies Inc., Etere Pte Ltd., Evolphin Software Inc., Imagen Ltd., MerlinOne Inc., Microsoft Corp., Open Text Corp., Prime Focus Ltd., Publitio doo, Ross Video Ltd., Sony Group Corp., Video Stream Networks SL, International Business Machines Corp., and MediaValet Inc. are some of the major market participants -. To know about the vendor offerings - Request a sample report

Media Asset Management (MAM) Solutions Market 2023-2027: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The media asset management (MAM) solutions market report covers the following areas:

• Media Asset Management (MAM) Solutions Market Size
• Media Asset Management (MAM) Solutions Market Trends
• Media Asset Management (MAM) Solutions Market Industry Analysis
• Porter's Five Forces Analysis
• Customer Landscape

The media asset management (MAM) solutions market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The gradual shift from on-premises to cloud-based media asset management solutions will offer immense growth opportunities. However, data privacy and security concerns will hamper the market growth

Media Asset Management (MAM) Solutions Market 2023-2027: Drivers & Challenges

Market Driver

• Gradual shift from on-premises to cloud-based media asset management solutions
• Increased use of media asset management solutions across media and entertainment industry
• Increasing need to comply with asset management standards

Market Trend

• Rising adoption of analytics to manage media assets
• Increase in mobility solutions
• Rising use of integrated media asset management solutions

Market Challenges

• Data privacy and security concerns
• Increasing availability of open-source media asset management solutions
• Bandwidth and connectivity issues

In addition to the forecast, the report also highlights the key opportunities by analyzing drivers, trends, challenges for the market, download a PDF sample

Media Asset Management (MAM) Solutions Market 2023-2027: Segment Analysis

• Deployment 
• On-premise: The market share growth by the on-premise segment will be significant during the forecast period. On-premises media asset management (MAM) solutions offer features like workflow streamlining, budgeting, and reporting, making them suitable for large and complex marketing functions.
• Cloud
• Type 
• Small
• Medium Size Enterprise
• Large Enterprise
• Geography 
• North America: North America is estimated to contribute 40% to the growth of the global market during the forecast period. The US is the leading contributor to the regional market, followed by Canada and Mexico.
• Europe
• APAC
• South America
• Middle East And Africa

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, and growth in market share, among others Buy the Report

Media Asset Management (MAM) Solutions Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist media asset management (MAM) solutions market growth during the next five years
• Estimation of the media asset management (MAM) solutions market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the media asset management (MAM) solutions market across North America, Europe, APAC, South America, and Middle East and Africa
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of media asset management (MAM) solutions market vendors

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SOURCE Technavio