Media at the Speed of Retail
Zimmerman builds first ever Live Media Trading Floor
FORT LAUDERDALE, Fla., Sept. 14, 2015 /PRNewswire/ -- As the leading retail agency in the country, Zimmerman understands that media is the third largest check its clients write behind inventory and real estate, and the critical connection between impressions and transactions that happen in retail. There is also no sector that is more demanding of an instant ROI for every dollar. So, there is nothing more critical than the media buy itself to drive the best return.
Most agencies no longer have real media responsibility, and media companies are one step removed from direct business responsibility. And while they too often parade big data, algorithms, optimizers, lifestyle journeys and many other off-the-shelf planning tools to find the right buying moment, Zimmerman doubles down on helping clients find the right price. According to Zimmerman's CEO, Michael Goldberg, "We push innovation in the blind spots of traditional agencies. With every step they take away from media responsibility, we step forward."
Welcome to Zimmerman's Live Media Trading Floor. A breakthrough new facility - and approach to media buying - where experience, speed and access can save millions in mere seconds and provide a real market advantage. A media-buying model that mirrors a live floor of the stock exchange. One that is filled with urgency, intensity and people who understand how to drive and optimize every client's dollar.
Zimmerman's Live Trading Floor is housed within Zimmerman HQ (and on their media buyers desktops everywhere) and incorporates both traditional and digital media. It offers direct media feeds and interactive alerts in media forms including barter, direct response, unwired, special purchase and an exclusive distress media platform that was developed with a charter group of networks and media holding companies that are growing every day. Zimmerman is even building a platform that allows retailers to hone in on hyper local trade areas linked to critical retail conditions like weather, traffic and competitive activity. The results offer unprecedented value to retail brand clients. As Zimmerman Founder, Jordan Zimmerman added, "most agencies scramble to prove that they have a programmatic solution that looks good in front of clients, we've already built an industry-first solution that actually gives clients unprecedented power and advantage. It's like part Google part Gladiator."
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Chico's, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, The Fresh Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Video - http://youtu.be/ckh4Dp9iB18
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SOURCE Zimmerman Advertising
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