Media-Corps and PATTISON Outdoor Announce Exclusive United States Media Representation Agreement

Feb 24, 2016, 09:00 ET from Media-Corps

SAN DIEGO, Feb. 24, 2016 /PRNewswire/ -- Media-Corps, the leading Canadian media representation company in the United States, has officially announced a new and exclusive partnership with PATTISON Outdoor Advertising, Canada's largest provider of traditional and innovative Out-of-Home (OOH) advertising products.

The new partnership gives U.S. based advertisers and agencies access to PATTISON's extensive portfolio of OOH advertising products across 200 Canadian markets coast to coast, including all major metropolitan areas through Media-Corps. The company has been an established OOH leader in Canada for over 100 years. PATTISON's products are diverse and include: traditional outdoor (large format displays, posters and street furniture); transit station stops and vehicle exteriors and interiors; and digital display networks in transit stations, airports, malls, residential buildings, and office buildings.

"PATTISON Outdoor is one of the most innovative OOH advertising companies in the world. Their digital display networks are second to none and the company is changing the way advertisers interact with consumers. PATTISON's interactive display formats let consumers interact with brands in real-time, effectively merging the digital and physical advertising worlds," said Robert Laplante, Media-Corps President.

"The future of advertising is digital. PATTISON is leading the way in the development of interactive digital display properties for geo-targeted ad placements. It's amazing to see what they can do with targeted ads on digital displays. Now advertisers can engage Canadians on the go by leveraging the largest selection of OOH opportunities through Media-Corps and PATTISON Outdoor," said Laplante.

"This exciting new partnership with Media-Corps enables PATTISON Outdoor a new opportunity to offer the American Out-of-Home media buyer access to an incredible portfolio of leading-edge products," said Bob Leroux, Vice President and General Manager, National Sales, PATTISON Outdoor Advertising. "We are proud to partner with such a forward thinking company. Media-Corps is an important media player in the U.S. that supports our long term vision and growth strategies."

Media-Corps is constantly growing its Canadian partner network. The company now has 17 exclusive partnerships, offering the broadest Canadian media marketplace reach for U.S.-based brands and agencies. In addition to representing its Canadian media partners, Media-Corps offers strategy consultations by its in-house Canadian media specialists, and total transparency through the latest media planning technology and research, including in-depth campaign ROI.

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