CARLSBAD, Calif., March 9, 2016 /PRNewswire/ -- Media-Corps, the leading Canadian media representation company in the United States, officially announced its partnership with Quebecor Media Group, the preeminent media company in Quebec, the second largest market in Canada. The agreement makes Media-Corps the exclusive sales representative for all of Quebecor Media brands in the U.S, with the exception of Elle Canada and Elle Quebec.
"Quebecor Media Group is the media leader in the province. It is comprised of a wide array of media in Canada, including magazines, newspapers, digital platforms, billboards, and of course television, in addition to holding the rights to the NHL as the official French-language broadcaster for the next 11 years," said Donald Lizotte, Executive Vice-President, Advertising Sales and Marketing, Quebecor Media. "Therefore, any advertiser who chooses Quebecor Media Group will address the entire province, reaching 96% of Quebec's francophone population each week thanks to our platforms," concludes Donald Lizotte, reiterating that the company was pleased to see its platforms supported by a strong American representative, such as Media-Corps.
Quebecor's broadcast properties alone reach 6.6 million viewers – or 92% of francophone Quebecers - every week. They also have an extensive Out-Of-Home network with over 3,300 advertising faces for Montreal alone, and 60 magazine titles in English and French, selling over 26 million copies per year across Canada. They also are the largest newspaper group in Quebec reaching 54% of adults in the province. In digital, their properties reach 73% of French Quebec internet users on every device and Quebecor Media's digital network ranks number #1 as the most coveted publisher.
"Our team is excited to work directly with Quebecor Media to bring innovative and effective media solutions to American clients" said Robert Laplante, Media-Corps President. "This is a great opportunity for us to expose U.S.-based brands to French Canadian consumers. I think a lot of companies overlook Quebec as a viable market because of the language and cultural barriers.
"Media-Corps now has the ability to reach a wider audience and more channel touch points for its clients in the United States. Today we have an unprecedented number of media exclusive partnerships, representing 17 major Canadian media groups. The experience for American media buyers is the best it has ever been."