Mediabrands' Shopper Sciences to Present at Advertising Research Foundation Audience Measurement 6.0 Convention

ATLANTA, June 7, 2011 /PRNewswire/ -- Shopper Sciences today announced it will be presenting its research on digital place-based media at the Advertising Research Foundation (ARF) Audience Measurement 6.0 Convention in New York City on June 14, 2011.  Shopper Sciences, part of the Interpublic Group's Mediabrands, is dedicated to understanding shoppers and shopping behavior better than any other company in the world, and to providing its clients with valuable shopper insights that can be derived from real world media trials.  

In association with the Premier Retail Networks, Inc. (PRN), a leader of digital place-based media (DPBM) services, Shopper Sciences completed a research study designed to help understand the purchase process behavior of shoppers in retail and supermarket venues where PRN's DPBMs are in place.  The findings will be presented by Jeff Griffin, Senior VP and General Manager of Shopper Sciences in a presentation titled "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" at 2:00 p.m. at the New York Marriott Marquis Hotel.  Dr. Raymond Pettit, Vice President of Market Research at PRN will also be presenting.

"Shopper Sciences was born of the shared need among retailers, advertisers, media companies, and agencies for quantitative insights into the rapidly shifting influence nodes that drive shoppers from undecided to decided, especially in the retail store.  Our work with PRN proves that Digital Place Based Media, one of many emerging media influence nodes the shopper encounters today, is truly influential among shoppers in the categories studied," said Jeff Griffin of Shopper Sciences.  "The findings prove to advertising professionals the specific influence that paid media at retail has among shoppers -- an important advance in the ability to measure emerging media platforms."

About Shopper Sciences

Shopper Sciences, part of IPG's Mediabrands, is a shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. Shopper Sciences utilizes proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. These insights serve as the foundation for developing shopper marketing programs, including creative strategies and media channel optimization, for categories and brands.

About Premier Retail Networks, Inc.:

Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,500 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN's retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ's Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry's Marketplace retail stores, and in a number of leading quick service restaurants. PRN's programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.

SOURCE Mediabrands