MediaLink's Strategic Communications Practice Expands Diverse Clientele Offering Communications and Business Development Counsel

NEW YORK, June 29, 2011 /PRNewswire/ -- MediaLink's Strategic Communications practice, which offers expertise in corporate communications, high-level positioning, media relations, and business development, today announced ongoing engagements with a variety of emerging and establish companies.

Led by Edward Adler, the practice focuses on developing strategic messaging that takes into account each new client's specific goals and audience, delivering key messaging in a tactical way through focused platforms and channels. The firm's existing clients will now be joined by a growing list of new accounts which includes:

• Merlin Media LLC, a new media company led by CEO Randy Michaels and COO Walter Sabo that was formed by leading private equity firm GTCR in partnership with Emmis Communications, for the purpose of acquiring and operating media assets. Merlin Media has signed definitive documentation to purchase WKQX-FM (101.1 MHz, Chicago, IL), WLUP-FM (97.9 MHz, Chicago, IL) and WRXP-FM (101.9 MHz, New York, NY).
• MyWeather, the new consumer facing brand of Weather Central, a company acquired with a 70% stake by E.L. Rothschild LLC, a privately funded family investment company led by Sir Evelyn and Lynn Forester de Rothschild. MyWeather recently launched the highly personal and precise MyWeather.com along with new, free apps for the iPhone and Android devices.
• MarketShare, a leading cross-media analytics company led by Co-CEOs Wes Nichols and Jon Vein, that enables global marketers to optimize their marketing resource allocations.
• HealthiNation, a media brand for consumer health and wellness that inspires people to make healthier choices in their everyday lives via creative, credible and professionally-produced video content online led by CEO Raj Amin.
• Out There Media, the international leader in mobile advertising which has partnership agreements with 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers – 70% of which are exclusive – via its multi-channel mobile advertising marketplace. The company recently announced its entrance into the U.S. market through a partnership with T-Mobile.
• The W.P. Carey Foundation, a private U.S. foundation which supports educational institutions with the larger goal of improving America's competitiveness in the world. Its main focus is to provide support to schools, universities, lecture series, chairs and other programs with the study of business and economics, as well as on admissions procedures and college and career guidance. The company is sponsoring a conference on affordable world security in Washington, D.C. next April.

Led by Senior Partner, Edward Adler and Account Director, Kyle Giunta, MediaLink's Strategic Communications practice also retains clients that include: TRA, the industry's premium solution for increasing the accountability of television advertising, Vibrant Media, an innovative contextual advertising company, as well as units of major media and telecommunications companies and Time Warner Inc.

"I'm very pleased with the number of clients that we have amassed in a short period of time. We believe in these companies and understand how to leverage their key differentiators in order to position them strategically as leaders in their respective industries," said Adler. "Our strategy has offered our clients compelling communications solutions that are helping to accelerate their businesses."

Adler deftly managed a host of issues, crises and opportunities for Time Warner, where he led the company's global corporate communications efforts during a tenure that spanned the careers of three different CEOs. He joined Michael Kassan and Wenda Harris Millard of MediaLink as a Senior Partner in September 2010.

About MediaLink LLC

MediaLink is a leading advisory firm based in Los Angeles and New York that provides critical counsel to clients in the marketing, media, entertainment, and technology industries. In an evolving, interconnected marketing and media landscape, MediaLink's team of industry experts possess the skills to develop relevant and innovative strategies for success, and the operational expertise to see them through. Above all, MediaLink pairs innovative approaches with its deep understanding of marketplace zeitgeist to position companies for success in a changing world.

MediaLink's practice areas include strategic advisory, business acceleration, digital leadership, strategic communications, executive search, regulatory advisory and industry advocacy, and content and distribution strategies.

Contact
Kyle Giunta
MediaLink
[email protected]
646-259-3006

SOURCE MediaLink LLC