Mar 26, 2015, 09:00 ET
NEW YORK, March 26, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, today announced two partnerships aimed at bolstering real-time capabilities for its Optica platform. A deal with iSpot.tv, the only platform that tracks national TV ads and related digital activity across social, search, and video in real-time, will bring Mediaocean customers deeper insights and more transparency regarding where national ads are running. In addition, Mediaocean has partnered with never.no, a leading Social TV and Social Advertising software provision company, to bring an effective social TV advertising solution to users.
The partnerships will enable greater TV campaign efficiency and insight within Mediaocean's Optica platform, and allow US agencies and brands to execute and optimize their campaigns with stronger social engagement and greater ROI.
Mediaocean customers can now utilize a portion of iSpot.tv's real-time reporting for all ads airing on national television networks, directly in the Optica platform. Customers will have seamless access to deeper insights on the iSpot.tv platform, including earned digital media activity, effectiveness scoring, and other real-time insights that allow brands to better track social media engagement, optimize ads and ultimately improve ad campaign effectiveness.
"TV ad buyers deserve to know exactly where its ads are running and how they are performing digitally, as the activity happens," said Robert Bareuther, VP of Business Development for iSpot.tv. "A partnership between iSpot.tv and Mediaocean allows us to deliver unprecedented transparency and actionable intelligence to agencies and brands."
Optica users can also leverage never.no's real-time content versioning platform, Story, to create powerful social TV campaigns. Story offers an intuitive curating environment to automatically collect social content and generate versioned spots, so each spot presents more interactive, social and engaging content tailored to specific audiences. According to never.no, the utilization of social TV ads has contributed to an uplift of more than 75 percent in brand affinity and purchase intention as compared to the results of using traditional spots alone. Using Optica, clients can ensure greater workflow automation and cost efficiency for their social TV campaigns.
Collectively, agencies can better drive engagement with never.no's spot versioning solution and assess the impact of their campaigns with iSpot.tv metrics.
"When it comes to delivering effective TV ads, optimizing campaigns in a timely and connected manner is key. Ad delivery platforms must react more quickly and more intelligently so advertisers can more efficiently manage their campaigns and boost consumer engagement," said Mike Palmer, SVP, Sales, Optica, at Mediaocean. "We're working to create a real-time solution that simplifies and streamlines advertising workflows, from the first to last step. Partnering with forward thinking, innovative companies like iSpot.tv and never.no is critical to bringing this solution to our clients."
"These partnerships will create a powerful alliance and offer advertisers a complete one-stop package with regards to the planning, executing, and measuring of social-driven TV advertising," said Scott Davies, CEO of never.no. "The combination of these benefits, together with the experience of Mediaocean and the capabilities of their Optica platform, will have a major impact on how the advertising industry in the US develops over the coming years."
These partnerships significantly reduce the manual steps previously needed in the agency workflow and ultimately offer agencies an easier way to plan, execute, and optimize their TV ad campaigns.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
iSpot.tv is the only company that tracks and measures national TV advertising activity in real-time. Its proprietary technology platform correlates social media activity, video views and search behaviors explicitly linked to TV airings, providing brands an unprecedented view into earned media activity generated from paid TV campaigns. Brands, TV networks and agencies use the iSpot.tv platform for understanding ad effectiveness, media planning, competitive intelligence and more. The company is based in Bellevue, WA with offices in NYC, LA, and Chicago. iSpot.tv was founded in April 2012 by Sean Muller and has raised $6M in funding, with participation from Madrona Venture Group and TL Ventures. Learn more at www.ispot.tv.
- Founded in 1999 never.no offers a range of social TV toolkits for broadcasters and ad agencies to create forms of TV engagement for live and pre-recorded programming and adverts.
- Its most popular platform is STORY which has been specifically designed for news, entertainment, sports producers and ad agencies tasked with creating social elements for on-air events
- Story's easy-to-use visual interface allows content producers and agencies to intuitively gather, manage and insert social content into programming and advertising by aggregating user-generated and geo-located content from all major social media sites directly
- Additionally, Story can drive companion apps that enable viewers to interact with their televisions and adverts using an iPad, tablet, PC or smartphone
- All viewer interactions are high trackable and can generate valuable consumer insight and behavioural data
- Originally based in Oslo, never.no now has offices in New York, MediaCityUK and Sydney
- It has a diverse international customer base including global brands such as Sky, Al Jazeera, CBC, Fox Sports, NBC Universal, SMV, MBC, MTG, QVC, SMG, Sprint, TV 2, Televisa, SWR, TVNZ, Univision, Viacom and Viasat
- For more details and examples of never.no's work visit www.never.no
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