"Our understanding of the fundamental nature of our world is based on chemistry," Bryan Henry, University Professor Emeritus, Department of Chemistry, University of Guelph, Ontario, Canada states in the publication's foreword. Bryan Henry brought the idea of an international chemistry year to the International Union of Pure and Applied Chemistry (IUPAC) Executive in 2006. Today, chemists are essential elements in facing the increasing demands for food, water, energy conservation and sustainable thinking.
The aim of Mediaplanet's Business of Chemistry is to educate the public about the industry and meet the objectives of the International Year of Chemistry, which are the following:
Increase the public appreciation and understanding of chemistry in meeting world needs
Encourage interest of young people in chemistry
Generate enthusiasm for the creative future of chemistry
Celebrate the role of women in chemistry (2011 is the 100th anniversary of the award of the Nobel Prize in Chemistry to Marie Curie)