NEW YORK, Nov. 17, 2015 /PRNewswire/ -- Leading marketing and advertising publisher MediaPost yesterday named Mindshare North America, the global media agency network that is part of WPP, as one of its 2015 Agency of the Year winners. Mindshare NA was chosen as Social Agency of the Year, and will be honored at a special ceremony in New York on January 21.
Mindshare NA's win is in large part due to the success of The LOOP, the agency's adaptive marketing operating system. Launched in 2014, The LOOP leverages real-time data and insights to drive real-time actions and media investment decisions across digital and offline channels. Featuring multiple screens that provide locally relevant data feeds and cultural context, Mindshare uses The LOOP in offices worldwide to create one focused team across client agency networks – bringing agencies and partners together to 'close the loop' on the P.O.E. model by focusing on adapting paid media.
The Agency of the Year win comes on the heels of numerous other honors for Mindshare NA. In the last few months alone, the agency was honored as MMA's Global Mobile Agency of the Year, a winner at both Adweek's Media Plan of the Year and their Project Isaac Awards, in addition to wins at Cannes Lions, the OMMA Awards, the Effies, and more.
Mindshare NA leaders have also received numerous personal accolades this year, including the AAF's Advertising Hall of Achievement, Adweek's Media All Stars, Broadcasting & Cable's Top TV Media Planners, Cynopsis Media's Top Women in Digital, and more.
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit us at Mindshareusa.com or MindshareInTheLoop.com and follow us on Twitter @mindshare_NA and facebook.com/MindshareNA.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
CONTACT: Julie Gomstyn, Associate Director, Corporate Communications, Mindshare North America, [email protected]
SOURCE Mindshare North America