MediaVantage update offers expanded social media content and automated tonality scoring

TORONTO, Jan. 18 /PRNewswire/ - Keeping your finger on the pulse of online chatter has now become easier, North America's premiere online monitoring application announced today.

To view the Social Media Release: http://smr.newswire.ca/en/cnw/mediavantage-announces-enhanced-online-media-monitoring

Users of CNW's MediaVantage now have a more complete picture of what's being said about them as a result of new enhancements to its already-powerful search engine.

"As more consumers move online, it becomes imperative for professional communicators to know what's being said about their brands online, in both social media and online news outlets," said Carolyn McGill-Davidson, President and CEO, CNW. "MediaVantage's latest release gives users access to more content within a highly efficient user interface."

Highlights of the release include:

Expanded Social Media Content
MediaVantage now includes the full breadth of social media, alongside extensive Internet News coverage.

• MediaVantage draws content from the most influential posters (e.g. Top 400,000 blogs) and public content from the most popular social sites (e.g. Facebook, YouTube, Flickr), providing users access to significantly more online content.
• Users can chose to view only the social media sources of interest to them, filtering out noise and irrelevant content.

Tonality Scoring
MediaVantage now includes automated tonality scoring for English Internet News and social media. This new functionality allows users to understand overall coverage and tone over time, without manually reviewing and scoring each clip.

Improved Search Results Interface
MediaVantage includes a refined user interface for viewing and processing search results. This allows users to:

• Filter desired results more effectively (e.g. by Date, Source, Type)
• Scan and browse search results more efficiently (e.g. controlling display preferences for records per page, whether summaries are displayed, etc.)
• More effectively save and score clips, if desired.

About MediaVantage
MediaVantage is the most complete media intelligence and communications management solution available for PR professionals, allowing you to monitor, align and measure your communications efforts efficiently and in real time. dna13, the technology powerhouse behind MediaVantage, was acquired by CNW Group in April 2010. www.mediavantage.com

About CNW Group
CNW is Canada's news management company, connecting organizations to relevant news audiences. CNW provides integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based media monitoring application, communications and workflow solutions and campaign measurement capability. CNW has been an industry leader since 1960. www.newswire.ca.

SOURCE Canada NewsWire Ltd.