Medical Alarm Concepts and Harrington Multi Media - Results for MediPendant™ National Television Campaign Test Launch

KING OF PRUSSIA, Pa., Feb. 17, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) and Harrington Multi Media, today announced the positive results of a test launch of the new MediPendant™ television commercial.

The test launch was very positive. It included a number of airings at various times on multiple stations, in order to find the best time of day and station for our targeted demographic.  "We were definitely concerned about the number of sales during this test," said Paul Green, VP of Sales and Marketing at Medical Alarm Concepts. "But we were even more interested seeing the number of calls per airing, the type of caller, as well as their interest level.  Before we move ahead with the campaign, we want to carefully target the most popular stations and times for our buyer's demographic," added Green.  The MediPendant™ users generally do not order this product for themselves. The buyer is typically the son or daughter, niece or nephew, or primary caregiver, and that is who we are trying to attract. Fortunately, we were very pleased with both the number of sales and the number of callers from this initial test.

"Based on the positive results and the feedback we have received from our media test, we have decided to make adjustments to the commercial and continue to run media tests in an effort to improve the results before we go full scale. We are particularly encouraged that a large percentage of orders have closed in the last week, well after the test ended. This is unusual with our other product base, but appears to be the case with a medical alarm device because the caregivers so often get involved in the buying process. We are very excited and are very confident that the MediPendant™  will be successful with the large population of elderly customers who want to maintain their independence and live at home for as long as possible," said Tim Harrington, CEO of Harrington Multi Media.

Under the terms of the signed agreement, Harrington will finance and produce multiple television spots and an Internet-based marketing campaign for the MediPendant™.  Harrington will be responsible for all of its costs in connection with the marketing of the products.  This will include financing all television media and purchasing units from the Company at a pre-arranged price.  Medical Alarm Concepts will book all revenue from the joint venture.

A long-term television campaign will be launched by mid to late March, with a strong concentration on networks such as Lifetime, CNBC, Discovery, and a few other stations.

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. We have built our reputation in the personal emergency response system (PERS) and medical alert industry. With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction. Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions. MAC's latest innovation is the development of its two-way voice speakerphone pendant technology. For more information, please visit our website at www.medipendant.com.

About Harrington Multi Media Marketing LLC

Harrington Multi Media Marketing LLC (HM3) is a leading producer of infomercials and short-form direct television spots and developer of Internet-based marketing campaigns and transactional websites. HM3 also offers complete turnkey solutions to launch new consumer products including: complete production services on a for-hire basis, assistance with outsourcing products and prototype development; set-up and management of call centers; product fulfillment and customer service; credit card processing; purchasing and management of media outlets, including telephone sales, direct response television (DRTV), and Internet sales. Tim Harrington, CEO of HM3, is one of the pioneers of the direct response marketing industry and has been in the business over 25 years. Over the course of 25 years in this industry Tim Harrington's companies have generated over 4 billion dollars in sales of products and services. HM3 is a member of the Electronics Retailing Association which is the governing body for this industry, and which association was co-founded by one of Tim Harrington's previous companies.  For more information, please visit www.hm3.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
1-877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.