Medical Alarm Concepts Investor Update -- 2012 to See Exponential Growth for MediPendant™ Medical Alarm!

KING OF PRUSSIA, Pa., Nov. 21, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQ:MDHI), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows the users to speak and listen directly through the pendant, today provides investors with an update on recent corporate activities. The following comments are from Medical Alarm Concepts Holdings, Inc., CEO, Howard Teicher.

"We have been working on several initiatives over the past several months to certify our growth in 2012. The following information was recently mailed to all of our existing investors:

1. In September 2011, we signed a marketing and distribution agreement with Harrington Multi Media Marketing, LLC (HM3), one of the leading producers of infomercials and short form direct television spots. In the past couple of months, we have designed a new commercial which offers an entirely new format that we are certain will resonate well with viewers. We plan to return the MediPendant™ to television by early December 2011. Our initial results with television advertising were very strong. With a partner like HM3, we believe the results will be phenomenal.
2. We recently had a roundtable discussion with our existing partner, Albertson's grocery stores.  Under the terms of the initial distribution agreement signed in March of last year, the Company's MediPendant™ alarm device was to be offered by Albertsons throughout many of its store pharmacy locations. While the program has been working out very well for both partners, we have come up with a new strategy and a plan to re-launch the MediPendant™. The plan includes a pharmacy bag stuffer program and additional advertising campaigns.
3. MDHI just signed a non-binding letter of intent with Carrollton, Texas based FirstFitness Nutrition Inc. outlining its plan to merge the two companies. The Company has more than a 21-year history in the nutritional field and currently operates in all fifty U.S. states. Their marketing initiatives currently support thousands of independent distributors who sell the Company's products to tens of thousands of customers. Under the terms of the agreement, a new subsidiary named FirstFitness Nutrition will be created within Medical Alarm Concepts Holding, Inc. A new CEO for the combined operation will be named upon closing of the merger.  The proposed merger is expected to be highly accretive for current Medical Alarm Concepts shareholders with the newly combined operation producing in excess of $10 million of revenue per year.  
4. We are seeing a significant amount of traction with the MediPendant™ in the marketplace through our grassroots campaigns. The last two quarters of 2011 have seen a large increase in MediPendant™ sales in the security and home health industries. We are in the process of forecasting a conservative 30,000 piece order for the 2012 calendar year, and anticipate extremely large growth over the next year with newly added products and features.

We are very excited that we have the opportunity, with these initiatives, to significantly accelerate our growth. We believe that you will see great things with MDHI and the MediPendant™ in 2012 and beyond. I will continue to update you on our progress as often as possible."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. For more information, please visit our website at www.medalarmco.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
(877)-639-2929

SOURCE Medical Alarm Concepts Holdings, Inc.