Medical Alarm Concepts Investor Update -- News on Current Initiatives

KING OF PRUSSIA, Pa., Feb. 16, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQ:MDHI), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows the user to speak and listen directly through the pendant, today provides investors with an update on current initiatives. The following comments are from Medical Alarm Concepts Holding, Inc. CFO and President, Ronald Adams.

"We have been working on several initiatives and feel very strongly about the success of these programs.  These are some of the highlights…

1. We are moving forward with our proposed merger with Carrollton, Texas based FirstFitness Nutrition Inc. Both companies are in the process of doing their due diligence and are working aggressively to complete this merger. FirstFitness has a more than 21-year history in the nutritional field and currently operates in all fifty U.S. states. Their marketing initiatives currently support thousands of independent distributors who sell the Company's products to tens of thousands of customers. Under the terms of the agreement, a new subsidiary named FirstFitness Nutrition will be created within Medical Alarm Concepts Holding, Inc. A new CEO for the combined operation will be named upon closing of the merger.  While the merger is moving forward at a rapid pace, we are working to ensure that everything is done properly so that the merger will be beneficial to all.  
2. Our plan to introduce the MediPendant™ in the nation's largest wholesale club is currently moving ahead as planned.  "There are several operational procedures processes to put in place to ensure orders are gathered and fulfilled properly," said Paul Green, VP of Sales and Marketing at Medical Alarm Concepts. Customer satisfaction is a priority for both organizations, so we will not launch until all customer service criteria is met. We feel confident that the program will be live within the next couple of months."
3. The results of media test for our newest commercial are very positive. We had a high volume of callers, some who ordered the service on the initial call, and a large number requesting additional information as well. "A medical alarm isn't typically an impulse purchase item," said Jennifer Loria, VP of Corporate Development at Medical Alarm Concepts. "So it is not unusual to see an increase in follow up calls and Internet traffic as much as 30 days after the initial airing. The good news is that based on our initial numbers, both Harrington MultiMedia and Medical Alarm Concepts feel comfortable with the results of the test, and plan to move forward." We will be airing the two minute commercial aggressively over the next few months. We are also working with Harrington on several other initiatives that will be announced shortly.

We strongly believe that these initiatives will significantly accelerate our growth. And we are also working on several international programs that we plan to announce shortly as well. I will continue to update you on our progress as often as possible."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
(877)-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.