Medical Alarm Concepts Releases Initial Cut of New Television Commercial Scheduled for January Airing - Provides Investor Update

KING OF PRUSSIA, Pa., Dec. 29, 2011 /PRNewswire/ -- Medical Alarm Concepts Holding Inc. (OTCQ:MDHI.PK) today released the preliminary version of its new television commercial for its MediPendant™ personal medical alarm system with the technology that enables the user to speak and listen directly through the pendant, no matter where they may be in and around their home. 

The Company recently announced the signing of a marketing and distribution agreement with Harrington Multi Media Marketing LLC (HM3), one of the leading producers of infomercials and short form direct television spots.  The companies plan to return the MediPendant™ to television advertising during the month of January in order to capitalize on the large and growing market for Personal Emergency Medical Alarms (PERS).

"We have had many questions from our investors about the status of our new advertising campaign.  In conjunction with our partner, Harrington, we have completed the television spot with the ending voice over and pricing components to be added before airing, commented the Managing Director of Marketing for Medical Alarm Concepts.  "We have posted a link below that will enable all to view our progress and view the nearly completed version."  The PERS market space is a very large one and we believe we can be very successful with this new partner, our new financing model, and the innovative price structure for the campaign which we plan to announce shortly.  This pricing will allow almost anyone who needs a medical alarm to acquire one of the industries's most advanced products inexpensively and affordably, without any long term commitment.  The commercial can be viewed at the link provided below.

Tim Harrington, CEO of HM3, commented, "We look forward to working with the Medical Alarm Concepts' team.  We believe in this product so much that we are willing to invest our own money in the production of a commercial for MediPendant™, and the purchase of television and other media time on a national basis.  On a personal note, and before I even had any relationship with Medical Alarm Concepts Holding, I researched the product category for my elderly father and determined that MediPendant™ was hands-down the best product on the market for him."

Medical Alarm Concepts has made significant progress in its marketing and organizational efforts over the past few months.  The Company recently announced its plans to promote the MediPendant™ utilizing an ecommerce marketing strategy program designed specifically for the nation's largest chain of warehouse clubs and its members, and has also announced the second phase of its MediPendant™ medical alert system marketing campaign at Albertsons LLC grocery stores. In a recent letter to shareholders, management informed investors it is in the final stages of contracting for a single order for thousands of units. This would be the company's single largest order to date .The order process is progressing and is pending announcement.  Additionally, the Company has announced its intent to merge with Texas-based, First Fitness Nutrition, creating an entity expected to produce in excess of $10 million in revenues during 2012.

Please click on the following link to view the preliminary cut of the new television commercial that is expected to begin airing on a nationwide basis during the month of January:

http://www.hm3.com/index.php?option=com_content&view=article&id=73&video=MediPendant_Edit17

About Medical Alarm Concepts

Medical Alarm Concepts Holding Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:  Medical Alarm Concepts Holding Inc. (877) 639-2929 x 113

SOURCE Medical Alarm Concepts Holding Inc.