Medical Alarm Concepts to Begin Sales in Ireland - Company Realizing Growing International Demand

KING OF PRUSSIA, Pa., Sept. 27, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has signed a strategic marketing relationship with Smart Monitoring of Dublin, Ireland. Under the terms of the marketing agreement, Smart Monitoring, which is one of the largest alarm monitoring operations in Ireland, will market and offer monitoring services for the company's MediPendant™ personal medical alarm throughout Ireland.

Medical Alarm Concepts is beginning to realize considerable success in expanding distribution outside of the United States. The company recently began shipments to a strategic marketing partner in Denmark, and is currently in negotiations with additional distribution partners in several other countries.

Ronnie Adams, CEO commented, "Our second generation personal medical alarm provides the user with voice prompts upon activation. When one of our customers has an emergency and presses the button on the MediPendant™, the unit provides voice prompts in their native language to reassure the user that the device has been activated and that help is on the way.  With many other medical alarms, if the user is not in close proximity to the immovable base station, the user has no way of knowing if the device is activated and if someone is coming to help them.  This is a very scary proposition for many users of these first-generation medical alarms, but absolutely not an issue for the MediPendant™ users."

The MediPendant's software technology is very flexible and is fully capable of voice prompt programmability in many different languages. All of the MediPendant's are bilingual and are selectable by the network operator between English and Spanish, but can also be re-programmed in any other language. This advanced feature is very attractive to potential partners outside of the United States, especially those in areas where more than one language is spoken by those in the local community.

For more information in Smart Monitoring please visit the company's website at http://www.smartmonitoring.ie/.

About MDHI

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard medical alarm does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, go to www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.