Medical Office Today Announces Series of Exciting Fall Webinars

FORT WORTH, Texas, Oct. 29, 2012 /PRNewswire/ -- Medical Office Today, an online publication for medical practices and other healthcare organizations, has added three complimentary webinars to its 2012 webinar schedule. The upcoming events include a review of patient engagement strategies and an exciting two-part webinar series on social media.

Webinar #1:  Keeping Patients Engaged Outside the Office
Date: Thurs., Nov. 1, 2012
Time: 2 pm ET
Cost: Free
Register here

Patient engagement is one of the most challenging aspects of running a successful medical practice, or any healthcare organization for that matter. Sponsored exclusively by The Inforum Network, this webinar will offer practical tips on how to make an organization unforgettable. This webinar will discuss: the benefits of keeping patients engaged between visits; upcoming requirements for online patient access; how different patients need different types of information and how to execute effective follow up strategies.

Webinar #2:  Social Media Marketing for Medical Practices
Date:  Wed., Dec. 5, 2012
Time:  2 pm ET
Cost:  Free
Register here   

Presented by Shama Kabani, CEO of The Marketing Zen Group and author of the bestseller The Zen of Social Media Marketing, this webinar will show medical practices how to use social media to grow their practices, increase visibility and attract more patients. It will also offer tips on how to attract patients via social media while maintaining the integrity of the practice and profession and highlight three social media elements you can put in place right away.

Webinar #3:  Legal Issues Facing Medical Practices that Use Social Media
Date:  Thurs., Dec. 6, 2012
Time:  2 pm ET
Cost:  Free
Register here   

Presented by J.J. Sherman, an attorney and frequent contributor to Medical Office Today, this webinar will tackle legal issues that arise when medical practices participate in social media marketing. The webinar will: provide tips on how to draft social media policies for medical practices and other healthcare organizations; review specific legal challenges regarding Twitter accounts; and highlight Federal Trade Commission rules on endorsements in social media.

Earlier this year Medical Office Today hosted webinars on the following topics:

10 Marketing Mistakes Medical Practices Make; Navigating the Practice Acquisition Jungle; and Stark Law: Fair Market Value. You can learn more by clicking here.  

To learn more about Medical Office Today, visit our website at http://www.medicalofficetoday.com. Healthcare professionals can sign up for our free weekly e-newsletter or subscribe to Premium Content.

About Medical Office Today

Medical Office Today is a leading online publication that provides information to help healthcare professionals successfully manage their medical offices. MOT deploys a free weekly e-newsletter to more than 35,000 healthcare professionals and hosts webinars on a variety of topics.

Contact:

Jennifer Duell Popovec
Publisher
Medical Office Today
817-920-1434
[email protected]

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SOURCE Medical Office Today