Medical Website Design Company Aurora Information Technology Demonstrates How Their Full Service Video Production Capabilities Can Enhance Your Market Reach

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Sep 07, 2010, 06:35 ET

COLD SPRING, N.Y., Sept. 7 /PRNewswire/ -- Just like any other business, doctors and physicians, need to market their services to grow and maintain their medical practices. "An ideal way that doctors can present and market their practice is through patient education videos," said Daniel Gilbert, CEO of Aurora Information Technology (Aurora IT), a medical marketing firm based in Cold Spring, New York. Aurora IT, a medical website design, physician and healthcare marketing company, are experts in video marketing as demonstrated by the following YouTube links:

(Photo: http://photos.prnewswire.com/prnh/20100809/NY48064 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100809/NY48064 )

"With so many patients nowadays turning to the Internet as their first source of information, having a video Internet presence is vital for your practice's brand awareness," explains Gilbert.

Patient education videos provide endless benefits for both doctors and patients. "Videos are time efficient which allow doctors to target patients that are specifically in search of his/her services," continued Gilbert, whose company offers full service web development, design and medical Internet marketing. "Videos help add to your practice's credibility in your specific region by informing potential patients of your location, contact information and services," he continued, "They can help doctors educate patients on conditions and treatments that are of interest to them."

Some modern practitioners use videos as a telehealth or telemedicine option via Skype or other providers, to treat and educate patients for routine conditions, eliminating the need for physical appointments. "By keeping up with advances in video marketing, doctors with smaller practices can compete with larger practices at a fraction of the cost," continued Gilbert. Aurora IT provides complete in-house video editing and production services that enable them to create agency quality ads for their client's medical websites.

Aurora IT can provide on-site filming at the doctor's office to introduce his/her practices to the public. Typically, videos like these are used to introduce the physician and the medical facilities, provide virtual office tours, demonstrate procedures or post interviews with doctors. They are also able to convert older videos to web formats, as well as intersplice old and new footage into one complete file.

"Another advantage of video marketing is that doctors can tap into different segment of patients that they would otherwise miss using traditional physician marketing media," said Gilbert, "Yellow Pages have now been replaced with Google searches, and it's imperative that your practice visible to attract the demographic it needs." With video marketing, patients get to know you before meeting you, which can help build trust. Relevant content and informative material not only provide top search engine rankings and traffic but also brings in people who are curious to learn more about your practice.

"Aurora IT knows that video marketing can help your practice prosper," concluded Gilbert, "We've proven it with our clients time and time again, and we've proven it with our own marketing efforts. Engaging graphics, information-rich content and soothing narration entice patients to want to learn more about your and your practice."