Medicare by AMA Expands Support for Multilingual Independent Agents by Partnering with Integrity

Close-knit, Medicare-focused agency will strengthen agent capabilities and potential through Integrity's advanced technology, marketing tools and training resources

DALLAS, July 1, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Medicare by AMA, an independent marketing organization based near Los Angeles, California, and led by Neil Booth. Financial details of the partnership were not disclosed.

"Neil Booth is the definition of a community builder — he provides invaluable support and counsel to his agents and his community," said Bryan W. Adams, Co-Founder and CEO of Integrity. "By partnering with Integrity, Neil and his team join a network of top industry professionals who are collaborating to shape the future of insurance and financial planning. These dedicated leaders are driven by a common mission of innovation and a culture of shared service and success. Medicare by AMA also gains access to a suite of best-in-class solutions and innovative technology that will empower its agents to reach even more clients and maximize their efforts. We couldn't be more excited to welcome Medicare by AMA to the Integrity family. Together, we'll make a lasting impact!"

For an impressive 45 years, Medicare by AMA has provided independent agents, representing more than 15 languages, with strong guidance and a close-knit community to help them succeed. The agency's family-like atmosphere yields a deep passion for healthcare advocacy and a commitment to putting client needs first. Under Booth's expert guidance, Medicare by AMA developed Medicare Resource Centers to connect with clients in person and provide individualized support. Booth has been recognized for these leadership and mentorship efforts by the National Association of Health Underwriters. Medicare by AMA also actively partners with local nonprofit organizations to provide Medicare education and enrollment opportunities to underserved communities.

"My agents are incredibly entrepreneurial — yet it's important that they know they are never working alone! The time I spend encouraging and connecting with them comprise my most meaningful moments as a business owner," said Neil Booth, CEO of Medicare by AMA. "Integrity's core values of Family, Respect and Partnership foster a strong sense of community among its partners, and its world-class team supports our agents with advanced technology and unrivaled marketing resources. Our back-office operations have been transformed through Integrity's exclusive products that streamline agent workflows and make the most of their skill sets. Integrity is also taking a strong leadership position in agent advocacy that will be crucial to our growth as we navigate market shifts. We're excited to add to the collective strength of the Integrity family by taking this next step forward."

Integrity's community of exceptional leaders is united by a common vision of innovating the insurance and financial services industries in ways that benefit all stakeholders. Together, these industry trailblazers and icons are streamlining processes and designing solutions that facilitate more comprehensive coverage options. Their collaboration is creating more holistic protection of the life, health and wealth of all Americans, while helping consumers plan for the good days ahead.

As an Integrity partner, Medicare by AMA gains access to a comprehensive platform of proprietary resources and benefits that will enhance the efficiency and success of its multilingual agents. Integrity technology helps agents acquire and connect with high-quality leads, instantaneously enroll clients through integrated quoting and enrollment features, and easily manage plans from an all-in-one platform. These tasks are supported by key insights provided by Ask Integrity^® — an AI-powered, voice-activated digital assistant that offers in-the-moment prompts and policy lifecycle reminders to help deepen client relationships. Integrity partners receive further support from ongoing innovation, proprietary data and analytics, compliant marketing resources and insightful leadership direction.

For more information about Medicare by AMA's partnership with Integrity, view a video at www.integrity.com/MedicareByAMA.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Medicare by AMA
Medicare by AMA is a leading insurance agency headquartered in Calabasas, California. Since its founding in 1980, the agency has been committed to helping independent agents succeed through personalized support, ongoing training and access to innovative tools. Proudly serving agents in California and Nevada, Medicare by AMA specializes in Medicare Advantage, Medicare supplement and additional health insurance products. Known for its close-knit culture and "You'll Never Work Alone" motto, the agency provides agents with the resources and community they need to grow successful, independent businesses, while working to improve health coverage access for American seniors.

SOURCE Integrity Marketing Group, LLC