Medifast Introduces New Four-Week Variety Packages and Creamy Tomato Basil Bisque to Product Lineup

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Apr 02, 2013, 08:00 ET

OWINGS MILLS, Md., April 2, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced today the launch of its new Four-Week Variety Packages and the addition of Tomato Basil Bisque to the product lineup of more than 70 Medifast Meal choices. These new introductions complement the Medifast 5 & 1 Plan^®, in which clients consume five Medifast meals and one Lean & Green™ Meal each day.

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"The new Four-Week Variety Packages offer our clients the most convenient way to order their Medifast Meals quickly and easily, while the new Tomato Basil Bisque provides another savory option to our vast product lineup," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "Medifast prides itself on providing quality meal choices for our clients as we support their long-term weight-loss success on the Medifast 5 & 1 Plan^®."

Medifast's Four-Week Variety Packages each include 140 meals, which last 28 days on the Medifast 5 & 1 Plan^®. The packages are tailored to include the most popular meal choices, including:

Medifast Favorites
With over 70 delicious options, choosing meals is no easy task. So we've put our best-loved meals into this four-week variety package to make ordering Medifast as easy as eating it!
Medifast Chocolate Lovers
This package will satisfy any chocolate lover's sweet tooth while maintaining all nutritional needs. It offers ten different chocolate meals from Chocolate Pudding to Brownies to make this Medifast's sweetest option.
Medifast Gluten-Free Favorites
Eating gluten free? This variety package contains our most popular gluten-free meals including Mixed Berry Cereal Crunch, Chili Nacho Cheese Puffs, and Peanut Butter Soft Serve to ensure all dietary restrictions are met.
Medifast On-the-Go Favorites
When you're too busy to choose or always on the go, Medifast's On-The-Go Favorites variety package offers Medifast's most portable favorites including S'More Crunch Bar, BBQ Bites, and Honey Mustard Pretzel Sticks.

Medifast's new Tomato Basil Bisque offers clients a creamy soup that tastes like a long-simmered homemade bisque with fresh tomatoes and sweet basil. The Tomato Basil Bisque Medifast Meal is interchangeable with all other meal options on the Medifast 5 & 1 Plan^® and is also Kosher Dairy, Vegetarian, Caffeine-Free, and Gluten-Free.

The Tomato Basil Bisque is available for purchase at a Medifast Weight Control Center, through a free Take Shape For Life Health Coach, or online at MedifastNow.com. The Four-Week Variety Packages are available through a free Take Shape For Life Health Coach or online at MedifastNow.com. Medifast will also provide several lucky Facebook members with a chance to win a Four-Week Variety Package and Tomato Basil Bisque to jump start their weight-loss journey by visiting Facebook.com/Medifast.

Medifast Products and Programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan^®.

For more information please visit, www.MedifastNow.com.

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About Medifast:
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the Web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.

SOURCE Medifast, Inc.