MediPendant™ Marketing Agreement with CUORE -- National Advertising Campaign to be Augmented with National Magazine Advertisements

KING OF PRUSSIA, Pa., March 5, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announces an important national marketing agreement with CUORE, a specialized 420 seat telemarketing and sales center organization that specializes in converting interested shoppers of a certain demographic into newfound buyers.

Under the terms of the agreement, CUORE will support the nationwide television marketing effort organized by Harrington Multimedia scheduled to resume in the coming few weeks.  Additionally, CUORE will be assisting with advertisements for the MediPendant™ product in its ongoing magazine advertising campaigns including national publications such as Parade Magazine, AARP, Smithsonian and Reader's Digest (Large Print).  Medical Alarm along with Harrington, plan to announce details of the upcoming television schedule within the month.

Todd Pitner, Chief Marketing Officer of CUORE commented, "We are excited about the entirely unique marketing angle relative to the MediPendant™ because it is a system that allows the user to speak and listen to the intervening operator DIRECTLY THROUGH the pendant.  Historically, the competitor's marketing tag was the 'Help, I've fallen' line, but if the person needing help is not in the same room or near the base station, who is going to hear?"  Pitner continued, "MediPendant's™ competitive advantage is that their customers can be as far as a football field's distance from the base station and if they fall, they can instantly communicate with trained, certified operators and get help immediately, right through their pendant. We believe this competitive advantage is highly salable.  Scripts have been finalized, and the programs are already in place for us to begin marketing the product through our call center within the next week.  We are also looking forward to moving full-steam ahead with this product launch as the television and print marketing campaigns spread nationwide over the coming weeks."

Jennifer Loria, VP of Corporate Development of Medical Alarm Concepts commented, "We are rapidly increasing the number and quality of our marketing programs, the results of which are beginning to show up in our revenues.  With the financing we have recently received, we have placed a substantial order for the product with our factory to meet the growing demand.  We have long known that since the MediPendant™ medical alarm device is technically advanced within the personal medical alarm market that it would eventually be what the consumer will ask for by name.  Our new relationship with CUORE will help us get to that point, and will not only complement and amplify our upcoming television campaign, but will also bring additional sales and revenue as highly-trained sales staff will be offering our product on a completely incremental basis."

About Medical Alarm Concepts

Medical Alarm Concepts Holding, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace.  MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a limited area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, please visit our website at www.medipendant.com.

About CUORE

CUORE, headquartered in Midlothian, VA, is an integrated multi-channel direct response marketing agency specializing in end-to-end marketing that marries purpose-driven lead generation with full lifetime value analytics. CUORE's specialized 420-seat domestic telemarketing sales center focuses on customer contact strategies that drive incremental net profits for clients, which now includes MediPendant.  Additionally, CUORE serves leading providers in the membership services, direct response, catalog and e-commerce industries. For more information, please visit www.cuoregroup.com.  

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.