HASBROUCK HEIGHTS, N.J., Aug. 18, 2015 /PRNewswire/ -- MediScripts, a leading provider of point-of-prescription promotion and education resources, announced today that it is changing its company name to MediSolutions. The name change is part of a re-branding initiative to position the company as an all-inclusive multichannel clinical advertising network.
"We are expanding on our 34-year industry leadership and expertise to address the changing needs of life science brands and their agencies," said Erez Lapsker, MediSolutions Chief Executive Officer. "The new company name represents our commitment to grow our suite of solutions that increase awareness and reinforce brand value for our customers."
The company's former name will now represent its flagship product, PhRMA Code compliant prescription pads. MediSolutions has launched a new website (http://getmedisolutions.com) to provide an overview of its prescriber-purchased resources which have introduced physicians to over 130 brands and their messaging by delivering branded and unbranded content at the point-of-prescription.
To lead the company's strategic pivot, MediSolutions has appointed five members to its rapidly growing team.
- Stephen M. Hoelper, Vice President of Marketing and New Product Development
- Heather A. Derenthal, Vice President of Strategic Solutions
- Roman Kudryashov, Product Marketing Manager
- Rostislav Roznoshchik, Community and Content Manager
- John Spingler, Solutions Consultant
"As we reposition MediSolutions and expand our strategic partnerships, it's an ideal time to broaden the depth and breadth of our management team," said Lapsker. "I am delighted these industry-recognized professionals with proven track records for delivering results are joining the team to help strengthen our evolving brand."
For more information on MediSolutions, visit http://getmedisolutions.com.
With nearly 13 million secure deliveries direct to the hands of prescribers, MediSolutions has been essential in building, extending, and cementing brands and their value story since 1981. MediSolutions has introduced prescribers to key messaging for over 130 brands and partnered with more than 60 Life Sciences companies to deliver programs that drive brand loyalty across all product life cycles. Our physician-purchased practice resources offer brands the opportunity to place product information where it counts most...in the prescriber's hands, at the point-of-prescription. For more information about MediSolutions, visit http://getmedisolutions.com.