MedPage Today Announces Relationship with The American Heart Association

NEW YORK, July 7, 2011 /PRNewswire/ -- Everyday Health, Inc., a leading publisher of health information, and the American Heart Association, the largest voluntary non-profit organization fighting cardiovascular disease, announced today that they have joined forces  to bring the latest cardiovascular news to healthcare professionals.  MedPage Today, an Everyday Health property and the fastest-growing medical news professional website (comScore), will develop a daily cardiovascular newsletter that will be distributed via e-mail to AHA online registrants.   The e-newsletter, "Cardiovascular Daily," which will launch in July 2011, will provide healthcare professionals with robust, in-depth coverage of breaking cardiovascular news.  Distribution of the MedPage Today-produced "Cardiovascular Daily" will be accomplished in phases to reach over 200,000 healthcare professionals who have opted-in to receive news via AHA's website, AmericanHeart.org.

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By combining the AHA and MedPage databases "Cardiovascular Daily" will reach a highly targeted cardiology audience – making it the leading news source for professionals in the cardiovascular community.  With its award-winning team of medical journalists, and multimedia producers, MedPage Today publishes comprehensive daily coverage of cardiovascular news as well as analysis of legislative and regulatory news from Washington that impacts cardiology professionals.  

"MedPage Today is pleased to meet the needs of healthcare professionals across the nation, and this new relationship with The American Heart Association significantly increases our reach in the cardiology sector," said Robert Stern, founder of MedPage Today and Publisher, Professional Division, Everyday Health, Inc. (Everyday Health acquired MedPage Today in December 2010).  "Currently, we reach more than one-third of all physicians online," he added.    

The popular website, www.MedPageToday.com, is the premiere news service for physicians that delivers a clinical perspective on the breaking medical news that their patients are reading.  The new Cardiovascular Daily electronic newsletter will also provide marketers in the cardiovascular sector an effective and highly targeted medium in which they can partner with MedPage Today.  

Marketers can contact Scott Wolf at [email protected] to learn about strategic sponsorship opportunities with MedPage Today and the Cardiovascular Daily.

About Everyday Health

Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health, Inc., is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum – from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

About MedPage Today

MedPage Today is a leading news organization serving healthcare professionals. The company's daily, peer-reviewed news coverage delivered via the web and several mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world in almost any specialty, and physicians can access live video interviews and dialogues to encourage conversation and better health outcomes.

About the American Heart Association

The American Heart Association is the nation's oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – two of America's leading killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit www.heart.org.

SOURCE Everyday Health, Inc.