Medzo™ Sees Early Success as Adoption Ramp-Up by Healthcare Vendors Gains Steam

Jan 08, 2013, 14:00 ET from Vendormate

ATLANTA, Jan. 8, 2013 /PRNewswire/ -- Medzo™, an online tool launched three months ago to connect healthcare organizations and qualified vendors, is gaining significant early adoption among vendors who provide hospitals with everything from basic medical supplies to innovative solutions to improve patient outcomes and control costs.

Medzo is a sophisticated online service created by Vendormate® that enables a deep pool of credentialed suppliers to gain access to purchase decision makers, delivering the right clinical and operational information about their solutions, shortening buying cycles and building new customer relationships faster. Healthcare buyers can quickly search with Medzo and find the best vendor solutions from both small innovative vendors and from large vendors with under-marketed innovative products and services.  

"Medzo enables us to gain exposure to the right audience of decision makers at hospitals," said Shane Connor, Southeastern Account Manager at Judge Healthcare, a global staffing company based in Philadelphia, Pa. "We can make sure the right information is in front of the right individuals who are actively seeking services. There are a lot of staffing firms in the country, some better equipped and experienced to serve the growing needs of hospitals, and Medzo enables hospitals to find those with the right capabilities."

Thousands of healthcare vendors selling supplies, equipment and services have already started to build out Medzo storefronts and a large number of healthcare systems, hospitals and medical providers are using the Medzo marketplace. Vendors can leverage Medzo's capability by re-purposing existing clinical-operational case studies, research papers and other high-value content in their storefront.

"One of our biggest challenges is going up against national companies," said Jim Catherine, Director of Marketing at Vital Care Products, a regional distributor of medical products and devices based in Richfield, Ohio. "The world is changing and it has become more difficult to get representatives inside facilities. We've seen receptiveness to sales calls decline. Our Medzo storefront is an awareness tool that helps us reach out and be found."

"We're impressed that Medzo has such a presence with hospitals," said Dan Cartell, Mid West Representative for Kwickscreen USA, a Beverly Hills, Calif., maker of fixed, portable, printable and retractable room dividers. "It would take us years to get the kind of benefits Medzo provides. We get immediate exposure to the right departments in hospitals so they can contact us for a demo."

Access to Medzo is free for hospitals, healthcare systems and other medical providers. All vendor companies participating in the Vendormate Credential Manager credentialing network have a free basic listing in Medzo. With an annual subscription to Medzo, vendors can deliver richer information to qualified decision makers.

"We are seeing strong adoption rates by both vendors and hospital providers," said Chris Luoma, Vice President of Business Development at Vendormate. "To help our buyers and suppliers on-board quickly we have expanded our Medzo support teams to keep up with demand."

About Medzo
Medzo is a sophisticated online resource that is focused on the healthcare industry, allowing buyers and sellers to create successful partnerships. By combining a database of more than 70,000 credentialed vendors, 48,000 healthcare providers, and 670,000 supply chain relationships with other critical data, Medzo is a powerful tool that creates a new level of collaboration, generates greater efficiency, opens new markets and uncovers better supply chain solutions.

About Vendormate
Founded in 2005, Vendormate bridges healthcare providers and suppliers to ensure both sides know more about who they are doing business with today and who they should do business with tomorrow. Vendormate's relationship with healthcare facilities and vendors across the U.S. creates a vast vendor information network that integrates with all Vendormate services. Vendormate's Credential Manager is recognized as the leading credentialing service in the healthcare industry and Vendormate Contract Manager is a software-as-a-service (SaaS) application that gives healthcare buyers increased transparency and control over their essential vendor relationships.

SOURCE Vendormate