Fernanda Rocha will also be featured on TV Exercicios and TV Ejercicios digital networks.
LOS ANGELES, Nov. 13, 2013 /PRNewswire/ - MeeMee Media Inc. announced today that its Latin American digital content partner, Vida Media, LLC has signed an exclusive business development agreement with Fernanda Rocha to help develop her Jinga fitness brand. Rocha gained celebrity status as a cast member of Real Housewives of Orange County and appears at LA's famed Equinox and Crunch fitness centers. The Jinga® Workout combines body-toning Brazilian dance moves which are total fun, with serious resistance training with Brazilian music. Additionally, Rocha will also be a spokesperson and host on Vida Media's planned upcoming TV Exercicios network.
To learn more about Fernanda, please visit: www.fernandafitness.com.
Recently MeeMee Media Inc. (the "Company" or "MeeMee") (OTCQB:MEME) announced an agreement with Vida Media, LLC ("Vida"), which will see Vida's principals, media industry veterans, Peter Heumiller and Karl Loriega, become Senior Consultant Executives in MeeMee's content division, and key members of MeeMee's strategy group. Vida's business plan is expected to form the basis of MeeMee's new video content division. Vida develops entertaining educational ("edutainment") video content for the Latin American market in dozens of categories, constructed as branded, multi-platform lifestyle channels that drive commerce.
Martin Doane, Chariman of MeeMee commented: "MeeMee is continuing the acquisition process of a leading mobile content and services company in Latin America with a massive distribution platform reaching over 700 million cellular subscribers across 18 countries. Our agreement with Vida Media allows us to develop unique digital content businesses for distribution. Exercise and fitness programing is one of the leading interactive content categories, and Vida is developing their TV Exercicios and TV Ejercicios branded and sponsored content offerings now. Fernanda and Jinga will be fully integrated into those efforts."
Peter Heumiller, who created ExerciseTV while VP at Comcast and helped negotiate over $10M in sponsorships, commented on the Jinga deal: "Fernanda is a fitness superstar in the making. Her classes are filled to capacity and her students rave about her Jinga programs. The unique combination of dance, strength and targeted training - all with a distinct Brazilian vibe - is a real differentiator in the fitness market. Fernanda will be a spokesperson for the digital exercise networks we are preparing to launch with MeeMee Media in Latin America and will help head up our sponsored international search for the best fitness trainers throughout Latin America. The best trainers will be signed to production and promotional contracts. We are in discussions with sponsors."
Fernanda Rocha added: "The exercise and fitness industry in Latin America, especially Brazil, is exploding. And Jinga is the perfect product. I have spent the last few years looking for the right partner to help produce my programming and develop my brand. With Peter's Exercise TV experience and the Vida Media / MeeMee Media Latin American distribution and digital media, marketing and merchandising know how, I am looking forward to major success. Let's Jinga!"
About MeeMee Media Inc: Headquartered in Los Angeles, CA, MeeMee plans to build a US based global-scale digital entertainment, advertising and marketing enterprise. MeeMee's development strategy combines organic growth initiatives with targeted acquisitions in strategic markets and industry verticals around the world with a current focus on opportunities in the Americas.
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SOURCE MeeMee Media Inc.