MeFeedia: 70% of Video Blogs are Now Controlled By 5 Companies

Jan 05, 2010, 06:00 ET from MeFeedia, Inc.

LOS ANGELES, Jan. 5 /PRNewswire/ -- Online video is red hot, and the video blogs and stars that power online video hits are some of the hottest commodities on the Web today. Along with this unprecedented growth, what you may not have noticed is how the online video landscape is changing. Today, MeFeedia - whose video search engine tracks over 30,000 video sources across the Web - discovered some interesting trends.

Video Production and Hosting

Over the last 18 months, the video industry has seen massive consolidation in its main players. Nowhere is this more true than in video blogs (Vlogs). Once considered the bastion of "the free and democratic web", vloggers (video bloggers) around the world are flocking to the major video hosting sites, with YouTube seeing the biggest growth from 9% in 2007 to 36% of video blogs in 2009. The rankings:

  • 36% YouTube
  • 14% Blip
  • 9% Vimeo
  • 7% MySpace
  • 3% DailyMotion
  • 18% Independent publishers
  • 13% Other

The "big 5" video hosting sites of YouTube,, Vimeo, MySpace, and DailyMotion now account for 70% of video blogs - while independent video blogs dropped to just 18% of video blogs, down from 56% in 2007.

Video Syndication

Many professional vloggers (those creating monetized content) post video on their own sites and supplement with syndication. The average pro-vlogger syndicates their video to 3.6 sites. Their top three choices? YouTube,, and MySpace.

Additionally, automated posting and tracking tools such as TubeMogul and Hey!Spread have gained popularity as they provide content creators a "produce once, post everywhere" model that saves them time.

Mobile Video Consumption

In 2009, the growth in online video consumption on mobile platforms was the biggest consumption trend. The top three phone platforms were the iPhone, Andriod, and BlackBerry.

For more, go view the full online video trends report.

About MeFeedia:

MeFeedia helps you to search, discover and stay updated on the latest videos from thousands of video sites. MeFeedia's combination of proprietary media search, social ranking, and discovery tools provide a simple and powerful resource for consumers looking for online video that interests them. MeFeedia is a privately held company based in Burbank, California.

SOURCE MeFeedia, Inc.