MEG Toys Unveils US Broadcast Deal for Puppy In My Pocket®

EL SEGUNDO, Calif., Nov. 29, 2011 /PRNewswire/ -- In a deal with Cartoon Network, Inc., MEG Toys has announced the arrival of its animated television series Puppy In My Pocket Adventures in Pocketville for broadcast in the US on Boomerang.

The new agreement with Cartoon Network, Inc. marks an expansion of the Adventures in Pocketville relationship with Turner Broadcasting into the United States, and extends the show's reach beyond broadcasts already underway across Europe, the Middle East, Africa, and Pan-Asia on Turner platforms.

The Adventures in Pocketville animated TV series is based on the highly successful Puppy In My Pocket® Brand from MEG and is a co-production between Mondo TV, Giochi Preziosi and MEG.

The 26 x 26' episodes will commence airing on Boomerang in the United States in early 2012.

The toy line, based on the television series, will be distributed in North America by leading U.S. toy company JAKKS Pacific, Inc. and will feature collectible figures, accessories, play sets and plush, which are expected to begin shipping to retailers nationwide in Spring 2012.

North American merchandise licensing and promotions for the television series is represented by Licensing Works!®.

Joe Morrison, CEO of MEG stated: "We are very pleased with the expansion of our relationship with Cartoon Network into the United States and for Puppy In My Pocket Adventures in Pocketville to air on Boomerang. The addition of the powerful reach of Turner Broadcasting in the US will surely make the series a children's broadcasting success worldwide."

Orlando Corradi, CEO of Mondo TV, stated: "We are very honored to work in the US with Boomerang on this wonderful property and we really believe that the property is on its way to becoming a worldwide success."

MEG is a leading owner, creator and developer of a wide range of successful Intellectual Properties.  In addition to Puppy In My Pocket®, MEG also owns an extensive list of other In My Pocket properties such as Kitty In My Pocket®, Jungle in My Pocket®, Monster In My Pocket®, and Baby In My Pocket®.  Other properties owned by MEG include Stink Blasters®, Power Buggz®, Lottalittles®, and Scent Stars®.  MEG properties are sold worldwide by top-tier toy distributors in 50+ countries.  MEG was founded by a former EVP of Marketing at Mattel, Joe Morrison.  www.megtoys.com.

Giochi Preziosi Group is one of the world's leading toy companies and the unrivalled market leader in Italy. Over the years, it has implemented a diversification process that has led to outstanding results in a variety of sectors including food, apparel, retail and childcare. Headquartered in Italy, Giochi Preziosi has embarked upon a path of international growth by creating subsidiaries in key European markets and in the US with an objective to leverage its properties in the largest toy markets.

Mondo TV S.p.A. is listed on the Star segment of the Italian Stock Exchange, based in Rome and is a group of nine companies.  The company is leader in Italy and across major European countries as a producer and distributor of television series and animated films.  Mondo TV is also active in related sectors such as music and audiovisual distribution, publishing and merchandising.  www.mondotv.it.

Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to MEGs' Puppy In My Pocket™ franchise, properties represented by Licensing Works! include: Tetris®, Castle™, Hearts for Hearts Girls™, Zorro®, Tarzan®, Buck Rogers in the 25th Century®, Playtime Buddies™,  Kagonin™, Moulin Rouge® and Kewpie®. www.licensingworks.us

SOURCE MEG Toys