Mega Bloks(R) celebrates its 25th birthday by giving families the chance to instantly win $25,000 for their children's future

MONTREAL, Sept. 30 /PRNewswire-FirstCall/ - The iconic Mega Bloks(R) system, beloved by parents and children around the world, turns 25 and to mark this milestone, MEGA Brands (TSX: MB) is launching its biggest promotion and giving North American families the chance to win $25,000 towards their children's future.

"We want to celebrate Mega Bloks(R)' 25th birthday by giving back to the families who have helped us become the world leader in preschool construction toys," said Stephane Boulay, Marketing Director at MEGA Brands. "We are thrilled to provide families with the chance to win $25,000 towards their children's future, one of 25 Mega Bloks(R) prize packs valued at $500 each, as well as offering them $5 off their next Mega Bloks(R) purchase, which is all available in over 700 thousand 80-piece Mega Bloks(R) bags throughout North America."

From October 1 to November 30, 2010, North American families can participate in Mega Bloks(R)' birthday contest through two possibilities: in-store and online. At all major retailers in North America, participants can simply purchase the award-winning 80-piece Mega Bloks(R) bag and peel off their in-pack peel off contest card to instantly get the chance to win the grand prize of $25,000 for their children's future or one of 25 Mega Bloks(R) prize packs valued at $500. Participants also have another chance to win one of 25 Mega Bloks(R) prize packs valued each at $500 by going online and registering at www.megabloks.com/25.

The 25th birthday promotion is one of the many marketing initiatives supporting Mega Bloks(R)' 25th Birthday. The company is also celebrating this occasion through retail events at Toys "R" Us throughout North America, a Mega Bloks(R) 25th Birthday feature shop in Toys "R" Us Canada, and a new and exciting Mega Bloks(R) iPhone and iPad application for preschoolers ages two to five.

For complete retail and online contest details, rules and regulations and more information, please visit www.megabloks.com/25.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

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SOURCE MEGA BRANDS INC.