MEGA BLOKS(R)' THOMAS & FRIENDS BUILDABLE PLAYSET LANDS ON THE TOYS"R"US(R) 2010 HOLIDAY HOT TOY LIST

World's Leading Dedicated Specialty Toy Retailer Picks Mega Bloks(R)' Thomas' Mountain Adventure as One of 36 Top Toys for the Holiday Season

MONTREAL, Sept. 24 /PRNewswire-FirstCall/ - MEGA Brands Inc. (TSX: MB) is excited to announce that Mega Bloks(R)' Thomas' Mountain Adventure from the Mega Bloks(R) Thomas & Friends(R) product line has been named as one of 36 hot new holiday toys on the 2010 Toys"R"Us(R) Holiday Hot Toy List for its outstanding value in quality, price and play. Toys"R"Us(R) unveiled the list of toys on Tuesday, September 21.

As the toy authority, with stores in 34 countries and jurisdictions and more than 60 years of experience, Toys"R"Us(R) has unique insights into the toy industry and dedicates the year to testing and tracking new product introductions from around the world to identify the best-of-the-best items to include on this annual list. The 2010 Toys"R"Us(R) Holiday Hot Toy List features a total of 36 items for every age group and are available at Toys"R"Us(R) stores worldwide and online at Toysrus.com/HotToys.

Other toys from the Mega Bloks(R) Thomas & Friends(R) line were recently recognized with prestigious accolades in North America such as iParenting Media Award and the National Parenting Center Seal of Approval 2010, but this is the first recognition for this specific product.

"We are thrilled to have Mega Bloks(R)' Thomas' Mountain Adventure buildable playset recognized on the 2010 Toys"R"Us(R) Holiday Hot Toy List for its great play value and innovation," said Adrian Roche, Vice-President Preschool Toys & Global Licensing at MEGA Brands. "Thomas' Mountain Adventure brings the world's number one preschool boys brand to life by allowing kids ages 3 and up to build their very own Thomas & Friends(R) world to new heights with Mega Bloks(R)."

With the 160-piece Toys"R"Us(R) exclusive construction set, Thomas' Mountain Adventure by Mega Bloks(R), even the tiniest engineers can join Thomas and Percy on an adventure on the Island of Sodor. Kids can build Sodor Island any way they want while Thomas and Percy work to get passengers and supplies to their final destinations. With included accessories to add challenges to Sodor Island, Thomas can travel through tunnels, pass by the water tower and go over the bridge to Tidmouth. Children can even use an elevator to bring Thomas to new heights or hit the track switcher to move Thomas or Percy into Tidmouth Shed for a relaxing break before going back to work. And, once playtime is over, all of the pieces can put into the included storage base, which is designed to fit under most beds.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

SOURCE MEGA BRANDS INC.