MEGA BLOKS(R)' THOMAS & FRIENDS(R) BUILDABLE PLAYSET BUILDS TO NEW HEIGHTS ON TOY INSIDER'S HOT 20 TOYS LIST

Mega Bloks(R)' Adventures on Misty Island Gets Recognized as a Top Holiday Toy for 2010

MONTREAL, Sept. 27 /PRNewswire-FirstCall/ - MEGA Brands Inc. (TSX: MB) is excited to announce that Mega Bloks(R)' Adventures on Misty Island from the Mega Bloks(R) Thomas & Friends(R) construction toy line was named one of the 'HOT 20 TOYS' for the 2010 holiday season by The Toy Insider. The HOT 20 serves as the opening section of the Toy Insider and will run in full in over four million copies of the November 17, 2010 issue of Woman's Day magazine, on newsstands November 2 through out North America.

Fresh off the heels of many prestigious accolades for the product line, Mega Bloks(R)' Adventures on Misty Island is yet another buildable playset from the Mega Bloks(R) Thomas & Friends(R) line to be acknowledged for its outstanding quality and play value. Impressive honors for other products in the line include The National Parenting Center's 2010 Seal of Approval, 2010 iParenting Media Award and just last week, Toys"R"Us(R) 2010 Holiday Hot Toy List.

"Over the past year, the Toy Insider team reviewed and evaluated the toys that will be available this holiday season to determine the most compelling and hottest new products to help gift givers get an early start on their holiday shopping," said Jonathan Samet, Group Publisher of the Toy Insider and Adventure Publishing. "Mega Bloks(R)' Adventures on Misty Island caught our attention as it offered the ever-popular Thomas & Friends(R) adventures through the perfect combination of creative building fun, engaging features, and character play for young preschoolers."

Based on the movie Thomas & Friends(R): Misty Island Rescue, Mega Bloks(R)' Adventures on Misty Island allows even the tiniest of engineers to join Thomas and James as they travel through the mysterious mountains of Misty Island. Preschoolers ages three and up can build and rebuild to new heights as Thomas and James race on unfamiliar tracks from sea level to high up in the mountains. They can take Thomas and James through eerie tunnels to get to their destination. With included accessories such as winding buildable ramps, Mega Bloks(R)' Adventures on Misty Island is a super-sized playset that will delight every Thomas fan.

"We are honored to have Mega Bloks(R)' Adventures on Misty Island recognized by Toy Insider for its great design, innovation, and building play experience," said Adrian Roche, Vice-President Preschool Toys & Global Licensing at MEGA Brands. "Adventures on Misty Island gives preschoolers the opportunity to be imaginative and build their very own Thomas & Friends(R) adventures with Mega Bloks(R)."

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About the Toy Insider

The Toy Insider is THE SOURCE for the hottest toys and gifts for the holidays. Now in its fifth year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2010 guide is jam-packed with 96 toy recommendations from more than 50 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

About Adventure Publishing

Adventure Publishing Group Inc. (www.adventurepublishinggroup.com) is the leading publisher of magazines for the toy and licensing industries since 1983. Its portfolio of magazines include: The Toy Book, The Licensing Book and Specialty Toy & Gifts. The Toy Book provides retailers with the latest in merchandising, trends, licensed products and new marketplace introductions and is published monthly. The Licensing Book focuses on character properties, brands and trademarks with topical features, editorials, legal advice and exclusive retailer information. Two Adventure Publishing-produced newsletters, The Toy Report and Total Licensing Report are weekly newsletters that keep their readers up to date on all breaking news and deals in the toy and licensing industries and are available in email format.

SOURCE MEGA BRANDS INC.