MEGA Brands enters into multi-category licensing partnership with Moshi Monsters™ Creators Mind Candy

Mega Bloks construction sets, Rose Art Color Blanks and Mega Puzzles based on the immensely popular kids brand Moshi Monsters to debut for the 2011 Holiday season.

MONTREAL, Oct. 4, 2011 /PRNewswire/ - MEGA Brands Inc. (TSX: MB) announced today that it has entered into an exclusive, multi-year international licensing partnership with online games developer and entertainment firm, Mind Candy, to develop creative toys based on the global kids hit Moshi Monsters.

Under this agreement, MEGA Brands will work closely with Mind Candy to develop a full range of Mega Bloks construction sets, Rose Art Color Blanks activity sets as well as innovative 3D Breakthrough puzzles for the global marketplace. The MEGA Brands licensed product offerings will make their retail debut worldwide for the 2011 Holiday season.

"We're very excited to enter into a partnership with Mind Candy, the creators of such an engaging and fun online game world," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "Moshi Monsters has really captured the hearts and imaginations of kids everywhere, and we look forward to bringing this world to life with a full range of toys that will encourage and reward creative expression."

Darran Garnham, Head of Global Licensing - Mind Candy, commented "This is a hugely exciting deal for Moshi Monsters. We're in the privileged position of partnering with some of the worlds most premium licensees and this is a fine example of that. We look forward to bringing the MEGA range to shelf in time for Holiday 2011."

Moshi Monsters is an online world for boys and girls aged 6-12. Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma - that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn 'Rox' (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Since its launch in 2008, the site has accumulated over 50m registered users worldwide. Following its huge online success, Moshi Monsters has exploded from its online base into the real world with an array of physical products including best-selling toys, books, membership cards, trading cards and much more.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Mind Candy

Mind Candy is the online games developer and entertainment company behind the hit global children's brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded firebox.com. For further information visit: mindcandy.com.

SOURCE MEGA BRANDS INC.

Image with caption: "Mega Brands Moshi Monsters construction set (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20111004_C9020_PHOTO_EN_4118.jpg