Mega Brands launches new website for parents just in time for the holidays

Visit parents.megabloks.com for gift ideas, building activities to explore throughout the holidays and more!

MONTREAL, Dec. 23, 2013 /PRNewswire/ - MEGA Brands, home of the award-winning Mega Bloks First Builders preschool construction range and a strong portfolio of licensed construction toys, has unveiled a brand new microsite for parents.

The site brings to life the company's over 25 years of expertise in child development and construction play patterns. Now live at parents.megabloks.com, the microsite contains three key areas:

• Growing up with Mega Bloks: Playing and building are great ways for children to discover, learn and grow. Mega Bloks First Builders toys provide the building blocks of learning for your developing child. The Growing Up with Mega Bloks section features a toy guide split by age which highlights the key developmental benefits of Mega Bloks toys as well as the milestones that these products help children attain throughout the years.
• Articles: Developmental psychologist and child play expert Dr. Maureen O'Brien helps parents uncover the hidden benefits of learning through play.
• Activities: This section features fun, simple, educational games and building activities that tick developmental boxes to help children get the most out of playtime. Parents can take advantage of their time off this holiday season to explore these great activities with their children for some important bonding and family [building!] time. Click through to the Activities section for instructions on how to build a gift, a reindeer, a candy cane and more, all out of your child's favourite Mega Bloks!

"Our new Parents microsite is the perfect tool to help teach parents about the different benefits of building with Mega Bloks along with lots of fun activities for them to enjoy with their children", says Andrew Sparkes, VP of Preschool & Girls products for MEGA Brands. "Parents with children from ages 1 to 8 will really appreciate the expert insight offered within our "articles" section as well as the diversity in our product offering while shopping for their child's next construction set."

Visit parents.megabloks.com to discover more!

About MEGA Brands
MEGA Brands (TSX: MB) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products.

The MEGA Brands headquarters is in Montreal, Quebec, Canada, where the company was originally founded by Rita & Victor Bertrand over 40 years ago. The Montreal facility houses an International Design Center and North America's Biggest Toy Factory, where hundreds of people make millions of MEGA BLOKS products every year.

For more information, please visit www.megabrands.com and www.megabloks.com

The MEGA logo, Mega Bloks, Rose Art, Mega Puzzles, Mega Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

SOURCE MEGA Brands Inc.