MEI Announces New Early Access Program - Provides CPG Firms With First Look at Next Generation TPM Functionality

PITTSBURGH, Sept. 22 /PRNewswire/ -- MEI Computer Technology Group Inc., – a leading developer of Trade Promotion Management (TPM) software for the Consumer Packaged Goods (CPG) industry – today announced that it will begin beta testing of its next generation TPM solution as a part of the Company's new Early Access Program.  As Early Access participants, organizations can test and evaluate the latest trade promotion management product at no cost before it is formally released to the public.  In addition, they will have the opportunity to influence the future roadmap of the product while getting highly personalized services and direct access to the MEI development team.  For more details on the program, CPG manufacturers with $30M in sales or under should send an email to [email protected].

For many Fast Moving Consumer Goods (FMCG) companies, building and communicating an effective promotion strategy is a perquisite for driving demand at key accounts and ultimately capturing valuable market share.  This daunting task involves shuffling through mountains of data, building and aggregating spreadsheets and relying on nothing more than gut instinct.  In the Early Access Program, the MEI TPM tool enables CPG manufacturers to make more informed decisions and focus their attention on the customer instead of the calculator.  

Those organizations involved in the Early Access Program can take advantage of numerous benefits.  By receiving pre-release access to the software, users' input and feedback will be given preferred consideration for inclusion in the final and/or future releases.  Further, they will have the opportunity to take advantage of financial incentives.  Using the latest solution Early Access participants will be able to:

• Perform sales forecasting accurately and quickly in a single location
• Manage promotions in a secure, centralized repository
• Access a business dashboard that displays business metrics in a customizable view
• Perform consolidated reporting directly in the system without the assistance from technical resources
• Rely on on-demand delivery to eliminate software and hardware staging

"MEI is committed to providing the highest quality software and services to its customers.  In order to ensure this quality, we strongly believe that a thorough and committed beta testing process is a critical step prior going to market," said Lorne Schwartz, CEO of MEI.  "We strongly encourage CPG manufacturers interested in improving their ability to plan, forecast, and manage trade promotions to test our next generation product, as it is designed to greatly reduce both the cost and complexity of traditional TPM systems and labor intensive manual spreadsheets."  

About MEI

MEI is a global provider of trade promotion management solutions.  Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling.  The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management.  MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods.  For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI.  

SOURCE MEI Computer Technology Group Inc.