CHARLOTTE, N.C., April 29, 2013 /PRNewswire/ -- Meineke Car Care Centers, Inc., today announced that Pitch has been selected to be the company's Advertising Agency of Record.
"We're eager to bring a new approach to brand development that reinvents the car care category and we know that the team at Pitch will deliver innovative and exciting solutions for our consumers and franchisees," remarked Jason Moskal, SVP, Chief Marketing Officer.
Meineke's North American network of 900 franchised car care centers will promote awareness with a $30M campaign focused on print, digital, broadcast, radio, and experiential.
"We're creating robust national and local programs to empower consumers to seek out the skilled automotive maintenance and repairs that can only be done by Meineke," said Rachel Spiegelman, SVP, Marketing at Pitch.
Meineke Car Care Centers, Inc. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has over 900 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in the country and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine. For more information, please visit meineke.com. If you are interested in franchising opportunities with Meineke, please contact Dave Schaefers at [email protected].
About Driven Brands:
Driven Brands, (www.drivenbrands.com) headquartered in Charlotte, NC, serves as parent company for the separate automotive related businesses: MAACO®, Meineke Car Care Centers®, Econo Lube & Tune, and Drive N Style®.
Pitch, Inc. is a media-agnostic, idea factory with 45 people based out of Culver City, CA with satellite offices in New York and Miami. Founded in 2007 and certified WBE and NGLCC, Pitch delivers best in class advertising, design, licensing, promotions, research and strategic planning with agency of record clients including Burger King, ASICS' Onitsuka Tiger, and Maaco. For more information, please visit the company's website www.thepitchagency.com.
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SOURCE Meineke Car Care Centers, Inc.