Mekanism Acquires Social Video Start-Up Epic Signal

Start-up Addition Strengthens Creative Agency's Social Capabilities

Jul 23, 2015, 10:45 ET from Mekanism

NEW YORK, July 23, 2015 /PRNewswire/ -- Creative agency Mekanism today announced its acquisition of Epic Signal, a social video start-up that specializes in growing brand communities. The move signifies the company's growth of capabilities and client offerings in the social space. Epic Signal will continue to operate independently with its own clients and leadership, and Mekanism will support the company with resources and personnel hires.

Based in New York and San Francisco, Epic Signal develops influencer marketing programs and implements channel strategy management for social video platforms. The company's offerings include helping brands grow their owned media presence on YouTube, as well as connecting brands and influencers to drive campaigns across social platforms Instagram Video, Snapchat, Periscope, Vine and YouTube. Epic Signal's client roster includes global brands such as Pepsi, Anheuser-Busch InBev, NBC's 'The Voice' and Chevy.

Since its inception in 2013, founder Brendan Gahan has grown Epic Signal into a preeminent agency in the emerging social video space. He previously served as VP of Brand Strategy at YouTube MCN Fullscreen. Gahan has a long established presence in the digital video space and is on Vidcon's advisory board. He has been named Forbes' 30 under 30 for marketing / advertising, one of ReelSEO's '25 Top YouTube Business Power Players for 2013,' and was featured in a recent National Geographic special called 'Generation YouTube.' He is a regular speaker on the conference circuit.

"We're incredibly excited," said Epic Signal founder, Brendan Gahan. "The social video space is growing so quickly, and with this deal we'll be able to grow with it and have the best minds in digital, creative, and client services advising us."

"Today, building brand communities in social is mission critical," said Mekanism CEO and President, Jason Harris. "There is no better company in the space for influencer marketing and figuring out how to make campaigns take off than Epic Signal."

Epic Signal client Evan Ellman, Global Manager, Digital Video & Content at Anheuser Busch-Inbev, praised the company, saying, "Epic Signal brings a tremendous amount of video and platform expertise to the table."

Hallie Harris has joined as Director of Social Strategy following the partnership, Harris previously served as General Manager of IconicTV, part of YouTube's premium content initiative. She has managed YouTube content creation for major artists including Skrillex, Diplo and Jay Z.  

About Mekanism:
Mekanism is an award-winning full service creative agency based with offices in San Francisco and New York. The agency was named as a 2015 Ad Age A-List Standout, has twice been named the "Small Agency of the Year" by Ad Age, and has won over 50 industry awards and has been profiled by the New York Times, Fast Company and ABC's "Nightline," and their methods have been covered and studied by Harvard Business School.

Media Contact:
Jamie Bezozo
bezozo@sunshinesachs.com 
212.691.2800

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