Melissa Kalinowski Joins Schoolwires® as Vice President of Marketing

Sep 12, 2011, 08:52 ET from Schoolwires, Inc.

STATE COLLEGE, Pa., Sept. 12, 2011 /PRNewswire/ -- Melissa Kalinowski has joined Schoolwires as Vice President of Marketing. Ms. Kalinowski will be responsible for strategies and tactics related to B2B brand management, industry thought leadership, company and product positioning, lead life cycle management, content and social media marketing, industry association relations, and tradeshows and event management.

She has more than 15 years of experience in all aspects of marketing in the education technology market. Her experience includes brand development for company and product brands, website content strategy and management, marketing automation and website analytics, marketing communications and promotions, strategic planning, market research, product strategy and product management, and lead life cycle management. 

"Melissa will be a vital addition to Schoolwires as we continue to grow our customer base, and extend our offerings to serve our districts and their students, parents and teachers more broadly and deeply," said Christiane Crawford, President and Chief Executive Officer, Schoolwires. "Her experience in the K-12 technology market, coupled with a broad understanding of the many facets of marketing, will help further establish Schoolwires as a leader in this market."

Prior to joining Schoolwires, Ms. Kalinowski was Vice President of Marketing at Carnegie Learning in Pittsburgh where she managed the company's brands and improved lead generation programs with content marketing, social media, and marketing automation strategies.  During her tenure at Carnegie Learning, the company experienced a 20-30 percent growth in sales annually.  Prior to working for Carnegie Learning, she was Marketing Director for PLATO Learning. During her tenure with PLATO Learning, the company grew from $70M to over $120M in revenues.

About Schoolwires, Inc.

Schoolwires is a leading provider of community-based solutions designed to accelerate K-12 district and student success. Centricity2 is a unifying Web content management platform designed to help K-12 districts more deeply connect and engage with their communities in support of student, school, and district success. In addition, Centricity2 helps districts unify critical technologies and resources under one technology platform, making it easier for constituents to find and access the people, information, content, and tools they need to be successful. Built upon the proven and award-winning Centricity website and community management solution used by over 1,300 school districts and educational entities, the Centricity2 platform enables turn-key integration of pre-configured Schoolwires applications, including Synergy™ Digital File Sharing, Assist™ Service Request Management and PassKey Manager. Through its many deep and long-term district relationships, Schoolwires works with an estimated 8 million users across the nation. Schoolwires was recognized by Inc magazine as one of the Top Education Companies on the 2011 Inc 500|5000 for the fifth consecutive year.  Schoolwires Inc. ( is headquartered in State College, Pennsylvania, USA.

SOURCE Schoolwires, Inc.