Melitta Debuts Latest in Single-Serve Coffee
Patented UpShot™ Solution Technology Now in Place at Long-Time Roasting Facility
CLEARWATER, Fla., May 10, 2013 /PRNewswire/ -- Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot™ Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to produce its own Melitta Cafe de Europa Gourmet Single Cup Coffee, as well as provide manufacturing options – roasting, filling and packaging services – to third party brands looking to enter the single-serve market.
Developed by LBP Manufacturing, Inc., the UpShot Solution features an eco-friendly (composed of 100 percent recyclable polypropylene), single-serve filter that Melitta will fill with coffee. The filter is compatible with Keurig, Inc. and other single-serve brewers and delivers a heightened sensory appeal to the brewing process. Consumers can see and smell their coffee from the moment they open the outer seal.
Several Cherry Hill community leaders and executives from LBP and Melitta were on hand to mark the occasion, including Vice President of Marketing Chris Hillman. "We're excited to bring this premium single-serve option to our Melitta customers and to other brands looking to enter this category," said Hillman.
The installation of this equipment marks another major update to Melitta's Cherry Hill facility, following a $10 million modernization completed in 2011. The brand's coffee roasting plant has been in continuous operation since 1963, when Melitta first entered the U.S. retail coffee market, and it produces the full range of Melitta coffee products for major retail chains and small specialty stores across the country.
At the ceremony, Hillman continued, "The installation of this state-of-the-art equipment is a significant addition to our facility – one that will support future growth, partnerships and continued innovation on behalf of Melitta." Hillman also gave thanks to the brand's employees, praising them for their continued hard work and excellence in production.
The new Melitta Cafe de Europa Gourmet Single Cup Coffee is available in four varieties – Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts) and Espresso Toscana (extra dark roast) – at www.melitta.com and will be available at all major grocery retailers in the Northeast, and other select retailers throughout the U.S., in the coming months. A 12 count box will retail for $9.49.
About Melitta
For over 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was brewed. Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida. Melitta USA produces coffee and filters in North America and markets the line in the U.S. For more information, visit www.melitta.com. Follow the flavor at Facebook.com/MelittaUSA, Twitter.com/MelittaUSA and Pinterest.com/MelittaUSA.
SOURCE Melitta
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