Melitta JavaJig™: A Single-Serve Filter Solution from the Leader in Coffee Filters

CLEARWATER, Fla., Sept. 17, 2012 /PRNewswire/ -- Melitta, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, expands its selection of single-serve products with the debut of the Melitta JavaJig™: a reusable, single-serve Melitta filter system. The completely customizable offering provides coffee lovers an easy, cost-conscious and environmentally sound alternative to prefilled single-serve coffee capsules and further secures Melitta's position as the worldwide leader in coffee filters.

(Photo: http://photos.prnewswire.com/prnh/20120917/CL75471 )

Key features and benefits of the Melitta JavaJig include:

• Customizable: The Melitta JavaJig provides unlimited variety and brew strength control. Simply choose a favorite coffee or tea, and then adjust fill levels to taste. The Melitta JavaJig filter system allows for a rich, bold cup of single-serve coffee.
• Economical: A cup of coffee made using the Melitta JavaJig costs approximately 50 percent less per cup, when compared to using prefilled single-serve coffee capsules.
• Environmental: The Melitta filter system is reusable, and the paper filters are compostable. The cup is also BPA free.

Like Melitta Bentz, the company's founder who revolutionized the coffee industry in 1908 by inventing the pour-over method of coffee making, the brand today continues to change the world of coffee drinking…one cup at a time. Designed for use in most Keurig, Inc. style single-serve coffee brewers, the Melitta JavaJig is quick and easy to use.

"We're excited to add the Melitta JavaJig to our ever-expanding selection of premium coffee products. With this filter system, we're offering consumers an easy and environmentally friendly alternative for single-serve brewing – all at a great value," says Chris Hillman, vice president of marketing at Melitta. 

The Melitta JavaJig will be available nationwide at major grocery and specialty retailers, beginning October 1, 2012. The JavaJig Starter Pack, which includes two filter cups and 30 Melitta single-serve filters, will retail for $8.99. The refill pack of 60 Melitta single-serve filters, designed specifically for use with the JavaJig, will retail for $3.99.

For more information on the Melitta JavaJig, please visit: http://www.youtube.com/watch?v=VkomUzb-YN8&feature=plcp.

About Melitta
For over 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her two-part coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was brewed.  Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida.  Melitta USA produces coffee and filters in North America and markets the line in the U.S.  For more information, visit www.melitta.com. Follow the flavor at Facebook.com/MelittaUSA, Twitter.com/MelittaUSA and Pinterest.com/MelittaUSA.

SOURCE Melitta