memoryBlue proves lasting customer impact with 23% longer retention, 38% lifetime revenue growth and expanding global services

With sales services surging and demand for its SMART services suite rising,
memoryBlue cements its role as the leader in outsourced go-to-market services.

TYSONS, Va., Sept. 16, 2025 /PRNewswire/ -- memoryBlue, the leading provider of modern go-to-market outsourcing, today announced strong business momentum across every line of service in the first half of 2025.

Over the past 18 months, global SDaaS revenues have grown 12% year-to-date, driven by 16% growth in EMEA and 12% in the US. During the same period, customer retention improved by 23% and lifetime customer revenue increased 38% year-over-year, reflecting both exceptional sales execution and rising demand for memoryBlue's SMART services suite (Sales, Marketing-as-a-Service, Academy, Recruiting and Technology).

This acceleration comes against the backdrop of a thriving global B2B sales outsourcing market, which is growing at nearly 10% annually. While many providers are enjoying steady gains, memoryBlue's growth significantly outpaces industry averages, underscoring its ability to deliver outsized value to customers.

"We brought Operatix and memoryBlue together with one clear goal: to take the best of both companies, build a set of services on top of our core sales outsourcing offering and help our customers globally," said Aurelien Mottier, memoryBlue President. "Today, that work is paying off across our SMART approach. Our customers are benefiting from deeper services, broader reach and stronger execution across the board. And we're just getting started—our next big push is in technology, where we're focused on AI and automation to help our customers move faster and more efficiently."

Customer satisfaction: loyalty at scale
Customer results underscore the impact of the SMART framework. Ranked #1 out of 661 Lead Generation Services providers and #1 out of 157 Outsourced Sales Providers on G2 Crowd, memoryBlue has earned a 4.6 out of 5 rating. More than three-quarters of customers award five stars, underscoring the company's ability to deliver measurable results and lasting value. These rankings and ratings demonstrate not only customer trust but also memoryBlue's consistent ability to outperform in a rapidly expanding market. Download both reports here: Lead Generation Services Grid Report and Outsourced Sales Providers Grid Report.

These results tell only part of the story. The momentum extends across memoryBlue's entire SMART approach, where each pillar—Sales, Marketing, Academy, Recruiting and Technology—is fueling growth and innovation.

• Sales: strategic wins and scaled execution
  In the last quarter alone, memoryBlue increased sales services revenue by 60%—six times the industry's average growth rate. Year-to-date, global SDaaS revenues are up 12%, fueled by strong regional performance in EMEA (16% growth) and the US (12% growth). Most notably, the team closed multiple seven-figure deals, validating the company's ability to deliver complex, full-cycle sales programs in competitive markets.

"I came to memoryBlue to grow the business by driving customer revenue and growth and that's exactly what we're doing," said Glenn Haertel, Chief Revenue Officer. "We're closing larger, longer-term deals and I'm thrilled with how the team has leaned into the new playbook."

• Marketing: doubled customer base, broader impact
  The Marketing-as-a-Service offering has doubled its customer base. Startups rely on the program to generate pipeline and supplement SDR efforts, while global enterprises use it to accelerate campaigns, support market expansion and fill capability gaps.
  
  
• Academy: expanding training for SDRs and managers
  In addition to its well-known SDR Boot Camp, memoryBlue now offers Sales Management training for emerging leaders. These programs provide an additional layer of enablement for customers with in-house teams and help fuel long-term growth.
  
  
• Recruiting: community-powered hiring and faster time to value
  memoryBlue's recruiting engine recently delivered 30% more hires than a typical quarter, even during a traditionally quieter season for hiring. Powered by a community of 1,200+ alumni who remain connected long after their time at the company, memoryBlue can source proven sales talent at every level—SDRs, ISRs, AEs and sales leaders.
  
  Through the Hire Out program, customers can convert standout reps into full-time roles, preserving momentum and reducing ramp risk. In the last 12 months, over 150 reps have made that transition, a testament to the quality of memoryBlue's people and the recruiting, training and coaching that make them successful.
  
  Technology: investing in scale and intelligence
  memoryBlue has expanded partnerships with industry-leading vendors including Kluster, MindTickle, ZoomInfo, TechTarget and others. Partner tools are integrated into internal and customer programs to provide stronger signals, better targeting and more precise execution. The company's next wave of innovation will focus on incorporating AI and automation across the go-to-market stack.
  
  memoryBlue also unveiled Compass, its proprietary performance intelligence system built in Salesforce. Compass combines real-time performance data with personalized, high-touch service to map the direction and pace of customer campaign growth. The system transforms data into a clear path forward, pairing analytics with human expertise to deliver a proactive, data-informed and relationship-driven experience.

Partnerships: growing the ecosystem
The company also welcomed Ashton Dapp as Head of Partnerships. Formerly leading partnership growth and scaling global partner programs at Google, Ashton brings deep expertise in strategic alliances.

Ashton will be responsible for expanding memoryBlue's partner ecosystem to deliver greater value to customers through co-marketing, integrated technology and service innovation. The expanded program will drive growth through referrals, thought leadership initiatives and product integrations.

About memoryBlue
memoryBlue is a global sales development firm that gives high-tech companies the ability to launch and grow revenue through expertly crafted outbound sales and marketing services. Following its acquisition of Operatix, memoryBlue has become a global GTM powerhouse, with nine offices worldwide, support for 30+ languages, a vast alumni network and thousands of dedicated sales professionals for hire.

Leveraging deep industry expertise, a proven track record in outsourced sales and a data-driven approach anchored by its SMART methodology (Sales, Marketing, Academy, Recruiting and Technology), memoryBlue helps companies efficiently scale revenue—whether they're launching new products, expanding into new markets, pivoting strategically, or optimizing existing sales processes. To learn more, book a meeting.

Sources

1. Business Research Insights — B2B Sales Outsourcing Services Market Size, Growth and Forecast 2024–2033
2. Verified Market Research — U.S. Outsourced Sales Services Market Report 2024–2031
3. Martal Group — Sales Outsourcing Adoption Rates in B2B (2023–2025)

SOURCE memoryBlue