Menicon Expands Partnership with Optimed in North America

NAGOYA, Japan, Nov. 15, 2010 /PRNewswire/ -- Menicon Co., Ltd. has announced its agreement with Optimed Ltd. to become the exclusive distributor for Optimed's CAPTIV8 communication services and i-Vue content-driven digital signage software for North America. Earlier this year, Menicon obtained exclusive distribution rights for Optimed's products in Japan and Taiwan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101115/I-VUE)

"First of all, I would like to say that it is great news to have Menicon as a strategic partner for the North American market," commented Dr. Trusit Dave, Director of Optimed. "This reinforces our shared vision that Optimed products have a strong potential to become the new standard for facilitating patient understanding and communication about the eye and eye health. We look forward to working closely with Menicon to support our combined effort."

CAPTIV8 is web-based 3D animation software that can be used by the eye-care practitioner chair-side to enhance communication with patients. The technology further enables patients to view the content on their computers, mobile devices and share it with family and friends.

i-Vue is a digital display system, normally located in the practice waiting room, that uses 3D animation to educate and inform patients about products and services. i-Vue allows users to easily and quickly modify playback content from any remote location, making it a convenient and ideal solution for multiple location practices.

"According to recent opinion polls, North American patients are especially concerned with their ability to communicate with their health care providers," explained Jonathan Jacobson, General Manager of Global Business Strategies & Operations of Menicon. "CAPTIV8 and i-Vue provide the eye-care practitioners with state-of-the-art and dynamic communication tools to explain complex information about eye health to patients. It uses the power of the internet and computer graphics to deliver meaningful content to consumers wanting to know more about their own eye health."

About Optimed:

Optimed Ltd. (www.optimed.co.uk) is an innovative software development company specializing state-of-the-art 3D ophthalmic animation and web-based communication software. Based in the United Kingdom, Optimed's technology is sold to Ophthalmologists, Optometrists and Contact lens practitioners.

About Menicon:

Menicon Co., Ltd. (www.menicon.com), founded by Mr. Kyoichi Tanaka in 1951 is Japan's first and largest contact lens manufacturer, and now is represented in over 30 countries. Menicon is a manufacturer dedicated to all areas of soft and GP contact lens related businesses including material development, lens designing, and manufacturing of contact lenses and care solutions. Menicon is a world-leader in the development of hyper-Dk GP (Menicon Z) and soft contact lenses (Menicon PremiO).

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SOURCE Menicon Co., Ltd.