Men's Fitness Launches First Ever Free Sports Training Digi-Mag

NEW YORK, April 21, 2011 /PRNewswire/ -- Men's Fitness, the leading men's lifestyle magazine, is excited to announce the release of its first ever, free, single-topic, custom publication digital magazine app for the iPad.

The "Complete Sports Training Guide" is the first Digi-Mag from Men's Fitness that will be released on the iPad, presenting users with interactive content on fitness and nutrition. The Digi-Mag, sponsored by POWERADE ZERO ™, will include features that will coach users on methods to increase their level of athleticism.  Jay Cardiello, celebrity fitness trainer and POWERADE™ partner, is showcased in the Digi-Mag – presenting users with videos, statistics, and text-based content to improve their physique – just in time to hit the beach this summer!

"We are very excited to announce the launch of the Men's Fitness 'Complete Sports Training Guide' custom app, now available for download via the iTunes Store. We are now able to provide men with an all inclusive training manual at their fingertips – just in time for summer.  Thanks to our partnership with POWERADE ZERO ™, the app is free of charge to consumers.  Working on this project has been a great experience from inception to reality, and we could not be happier with both the final product, and our partner, POWERADE ZERO ™," says Men's Fitness Publisher, Larry Menkes.

The Digi-Mag consists of fresh editorial content specially developed for a specific consumer interest by creating a user experience in a one-of-a-kind format that is different from full length digital magazines. Not only is the app cost-free, but it downloads quickly and is easy to navigate.

The Digi-Mag application also offers a fun and interactive tool called the "virtual strength test," designed to monitor training progress and track fitness routines for its users.  It's like having your very own personal trainer on the go! Consumers will be able to "like" or "tweet" about it directly to the POWERADE ZERO™ Facebook and Twitter fan pages.

Beginning April 21^st, consumers can register for the 3^rd annual Men's Fitness Ultimate Athlete event, taking place in Chicago on June 18^th. Those who register via the Digi-Mag application will receive Jay Cardiello's personal training tips designed specifically for the event's athletic challenges.  

SOURCE Men's Fitness

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