Mercent Declared 'Technology Enabler of the Year' by AlwaysOn

SEATTLE, Feb. 2 /PRNewswire/ -- Mercent™, a leading provider of on-demand marketing solutions for retailers, today announced it has been selected as the "Technology Enabler of the Year" by AlwaysOn.  This award honors a top privately-held, emerging technology company that has created new business opportunities in high-growth markets through its technology. Mercent was named this year's winner by the AlwaysOn editorial team based on its market growth, market opportunity, quality of innovation and customer traction.

"We're honored to receive this award from AlwaysOn and couldn't have achieved such success without our customers and dedicated team of Mercent professionals," said Eric Best, CEO of Mercent.  "Mercent's retail clients are market leaders who embrace cutting-edge, dynamic technologies to grow their business. With the support of Mercent's highly experienced, knowledgeable, and dedicated professional services team, these companies are executing some of the most effective and high impact data feed and online channel management and advertising strategies available today.  We're proud to be noted as an industry and technology leader in the online channel management sector."

There were more than 500 digital media companies nominated for the "Technology Enablers" category, which also served as the largest category in the AlwaysOn awards program.  A total of 21 companies were nominated to the shortlist with Mercent named as the overall winner.  Earlier this month OnMedia also named Mercent as a Top 100 winner in its annual AlwaysOn Media Top 100.  Mercent and other AlwaysOn Media Top 100 winners and individual category winners were awarded at an awards ceremony that kicked-off this year's AlwaysOn OnMedia 100 Conference.  This two-and-a-half day executive conference featuring presentations and high-level debates from CEOs, journalists, industry experts and publishing and advertising executives, is being held February 1st - 3rd at the Mandarin Oriental Hotel in New York City.

Mercent helps the world's leading online retailers promote their products across eCommerce channels including online transactional marketplaces like Amazon, Buy.com and eBay; comparison shopping engines; and affiliate networks. The company's proprietary Mercent Retail™ technology handles the complex and unique challenges of managing multiple data feed exchanges, including the correct mapping of products, automating order processing, and delivering ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues. Mercent Retail is also ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs.

Designed exclusively for multi-channel retailers, Mercent Retail gives merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent's technology also offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers 'on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com .

About AlwaysOn

AlwaysOn (alwayson.goingon.com) is the leading business media brand networking in the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers.  Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Ads. The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

SOURCE Mercent