Merchant Funded Rewards: Issuers Regroup After Disappointment

DUBLIN, Jan. 26, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/5kbqlq/merchant_funded) has announced the addition of the "Merchant Funded Rewards: Issuers Regroup After Disappointment" report to their offering.

This report reviews legacy models and emerging technology solutions for card-linked merchant-funded reward programs, diagnoses the causes of the industry's underwhelming performance, and explains how financial institutions can still get value from these programs.

This year's market review finds that merchant-funded reward programs have not delivered the results many financial institutions had expected. The last two years have indeed been a learning experience for all parties involved in this emerging industry.

Highlights of this research report include:

• A comparison of several issuers' merchant-funded reward programs
• A review of the card-linked offer vendor landscape
• An analysis of how new players might upset the transaction-driven offer model
• Estimated and projected U.S. consumer credit volume driven by card-linked offers

Key Topics Covered:

Executive Summary

Introduction

Reviewing the Merchant-Funded Network (MFN) Value-Chain

Leading Issuers' MFN Programs

Navigating Industry Challenges

• Local =/= Relevant
• Finding Budget

Spurring Growth

• Issuer Support
• Location-Based Offers
• Real-Time Redemption

Vendors: Where Are They Now?

• Targeted Offers
• Channel-Agnostic Vendors
• Industry Groups
• Processors in Action

Resizing the Market

Outlook

Companies Mentioned:

• Affinity Solutions
• Ally Bank
• American Express
• Bank of America
• Capital One
• Card Spring
• CardLinx
• Cardlytics
• Cartera Commerce
• Coupons.com
• Discover
• Edo Interactive
• Fifth Third
• First Data
• FreeMonee
• Linkable Networks
• Living Social
• Lloyds
• MasterCard
• PNC
• Regions
• Truaxis
• Twitter

For more information visit http://www.researchandmarkets.com/research/5kbqlq/merchant_funded

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets

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