Mercy College Chooses Campus Management's CampusNexus CRM to Boost Engagement with Current and Prospective Students
BOCA RATON, Fla., Oct. 15, 2014 /PRNewswire/ -- Campus Management Corp., a leading provider of enterprise software products and services for higher education, announced today that Mercy College has selected CampusNexus™ CRM, powered by Talisma, to help it effectively communicate with current and prospective students. CampusNexus CRM will replace Mercy College's legacy system and will be implemented enterprise-wide.
Mercy College, a private, institution with four campuses in New York, turned to Campus Management to deliver a robust and flexible business solution. Mercy College required a platform to automate and personalize targeted communications to key constituents, maintain these communications and other interactions in a centralized repository, track where students are in the enrollment funnel or their academic progression, as well as effectively manage recruitment activities, events and appointments.
"At Mercy College, we've experienced considerable enrollment growth and needed a technology solution that would enable us to increase the effectiveness of our communications, automate certain processes and better target our constituents, and ultimately increase engagement with prospective and current students," said Todd Pratella, Director of Information Technology at Mercy College. "After an extensive review, we chose CampusNexus CRM based on its ability to address the entire student lifecycle from prospect through graduation. CampusNexus CRM allows us to capitalize our own internal data to better understand our constituent needs and build programs that will enable us to cultivate lifelong relationships with students and help them achieve their educational and post-graduation goals."
"Schools across the country need to develop and actively engage with current and prospective students through the right medium at the right time," said Connor Gray, Chief Strategy Officer at Campus Management. "Through CampusNexus CRM, Mercy College has embraced an agile platform that will allow users to communicate through multiple channels, access an all-encompassing view of constituents across departments and institute a playbook to enable them to reach their admissions goals. Ultimately, Campus Management has enabled Mercy College to create an untethered workforce able to capture interactions as they happen, allowing its staff to control messaging and drive consistent communications with constituents."
As institutions today face new challenges and evolving business models, Campus Management is responding to those challenges. CampusNexus makes its applications easier to use, provides greater flexibility, creates a more open structure and has a full featured enterprise level CRM. This next generation platform provides a powerful, 360 degree solution for recruitment, retention and constituent success. The CRM platform will help institutions pinpoint the source of the most qualified candidates, create highly targeted campaigns and help them achieve their admissions goals.
About Campus Management Corp.
Campus Management is a leading provider of software, strategies and services which enable institutions of higher education to offer dynamic models of engagement & delivery. Over the past 25 years, Campus Management has supported higher education, both proprietary and traditional institutions, as well as foundations and other organizations through its cutting-edge student information system and constituent relationship management (CRM) software solutions.
Campus Management's solutions are specifically designed to provide institutions the flexibility they need to compete in the ever-changing higher education landscape by offering products that support changes in education delivery, recruitment, financial aid, finance, human resources, payroll, and regulatory compliance. Today, more than 1,700 organizations in 26 countries utilize Campus Management to unite campuses and workflows, improve student outcomes and achieve goals.
About Mercy College
Founded in 1950, Mercy College is a private, not-for-profit higher education institution that offers more than 90 undergraduate and graduate degree and certificate programs within five prestigious schools: Business, Education, Health and Natural Sciences, Liberal Arts and Social and Behavioral Sciences. Mercy College offers an engaging and personalized learning experience that includes the College's revolutionary Personalized Achievement Contract (PACT) program. The Mercy College PACT is the first program of its kind and now serves as a nationally recognized model for mentoring. www.mercy.edu/ 877-MERCY-GO.
SOURCE Campus Management Corp.
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