NEW YORK, Oct. 26, 2015 /PRNewswire/ -- Meredith Corporation, the nation's leading media and marketing company serving more than 100 million unduplicated American women across digital, print, and broadcast properties, today announced its partnership with Operative Media, Inc., the global leader in advertising business management solutions. This partnership underscores Meredith's commitment to innovation across its media properties.
Meredith has been investing heavily in its digital innovation strategy, as evidenced by its recent acquisition of Selectable Media, and the installation of its President and CEO, Matt Minoff, as Meredith Digital's VP of Ad Platforms. In his new role, Minoff is charged with leading the evolution of Meredith Digital's ad platforms and products, and has selected Operative's enterprise SaaS solution as one of Meredith's first strategic partnerships.
"The sales process has become increasingly complex, with campaigns regularly including multiple ad products, properties, and devices," Minoff explained. "Our partnership with Operative significantly streamlines our operations, reducing the amount of time spent on media planning, campaign activation, billing and reconciliation. This partnership should enable our team to continue to scale our proprietary suite of ad products and deliver best-in-class results for our clients."
Operative has been on the forefront of digital advertising for over 15 years, developing software and services that help publishers, broadcasters and cable networks run more efficient and profitable businesses.
"Everything we have built has been in response to the needs of our clients and the factors that are constantly changing the industry that they operate within," says Operative CEO Lorne Brown. "Our driving interest is to see publishers maximize the value of their inventory today and in the future, increase their revenue and run the most efficient operations possible. I'm excited to have a company like Meredith join the growing list of media companies who match our strategy to innovate for the continuous change that the advertising and media industries are faced with."
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media. www.operative.com
SOURCE Operative Media, Inc.