Mesquite,TX Promotional Products Professional Achieves Industry Certification

MESQUITE, Texas, Oct. 31, 2017 /PRNewswire/ -- Bob Shapiro, of Identification Plates, Inc., Mesquite, Texas, earned the certification of Certified Advertising Specialist administered by Promotional Products Association International (PPAI; ppai.org), not-for-profit association for more than 11,000 members of the $20 billion promotional products industry.

The Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) and Master Advertising Specialist Plus (MAS⁺) Certifications are the promotional products industry's premier professional designations. Individuals with a PPAI Certification are seen as industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

The Certified Advertising Specialist (CAS) Certification requires 75 hours from a structured industry approved curriculum, a minimum three years of experience in the promotional products industry and a passing score on the CAS Certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/ supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

Through industry certification, promotional products professionals can earn the designations of Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) or Master Advertising Specialist Plus (MAS⁺). PPAI Certification demonstrates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry's innovators and leaders. PPAI Certification Program has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry. For more information on the CAS, MAS, MAS+ Certifications, please visit www.ppai.org/certification or e-mail [email protected].

The promotional products medium is an essential element in the marketing communications mix. A "branded" tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3063 or [email protected].

About PPAI
Founded in 1903, the Promotional Products Association International (PPAI) is the world's largest and oldest not-for-profit association serving more than 11,000 corporate members of the $20 billion promotional products industry which is comprised of more than 33,700 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates The PPAI Expo, the industry's largest trade show; provides the leading promotional products safety and compliance program, a prestigious professional development and certification program; and publishes industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. For more information, visit PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.

About Identification Plates
Identification Plates is a Texas-based manufacturer and distributor servicing the awards and personalization, promotional products, manufacturing and government markets.  The company uses over 130 different types of sheet metal to fabricate stock and custom products while leveraging a variety of imprinting methods including chemical etching, screen printing, embossing, sublimation and engraving. For more information about Identification Plates, please call (800) 395-2570 or visit www.idplates.com.

CONTACT:
Kim R. Todora
PPAI 
972-258-3063
888-426-7724
[email protected]

SOURCE Identification Plates, Inc.