NEWPORT BEACH, Calif., April 27, 2011 /PRNewswire/ -- MessageBroadcast successfully completed a 4 week Revenue Recovery pilot for the State of California, Franchise Tax Board (FTB).  

MessageBroadcast was awarded the contract for FTB in March 2010 through a competitive bid process. The FTB used MessageBroadcast's multi-channel network to proactively send messages to taxpayers that have unpaid tax obligations. The network, which includes support for Voice, SMS, Email, and Broadband, automatically sends messages to taxpayers and provides them the opportunity to speak to a live FTB representative, log in to a web account or call back at a later time. The service is designed to inform and educate taxpayers that FTB would like to speak with them about their unpaid tax account.

The network is fully automated with built in intelligence to route callers to a specific call center or load balance messaging activity based on pre-defined business rules. The service is fine tuned to help FTB reach the largest number of California taxpayers at the least possible cost as well as provide taxpayers with a simple and easy to use system.

Highlights of the 4 week test are:

• $247,000 in Unpaid California Tax Recovery in 4 weeks
  • 118 Installment Agreements established that will lead to additional tax revenue recovered
  • An additional 197 tax returns were filed
  • FTB's Goal was to recover $125,000-250,000
• MessageBroadcast Reached  59 percent of Targeted California Tax Payers
  • FTB's Goal was to reach 10 percent to 22 percent
• MessageBroadcast pilot cost to the state is less than $2,800
• FTB realized ROI of  2.2:1 (including internal overhead)
  • Desired ROI was 2:1

About State of California Franchise Tax Board, FTB

FTB administers California's personal income and corporation tax laws. Franchise Tax Board is also responsible to administer several non-tax programs such as Political Reform Act audits and delinquent debt collection functions.

About MessageBroadcast (www.messagebroadcast.com)

MessageBroadcast, headquartered in Newport Beach, CA, operates an interactive multi- channel message delivery network supporting automated inbound and outbound Voice, IVR, SMS, Email and Broadband communications. Their secure agile network infrastructure can be configured to accommodate a variety of custom enterprise requirements such as alerts and automated surveys.  The company provides turnkey communications solutions designed to enhance the strategic efforts of a wide variety of industries including Telecommunications, Financial Services, Healthcare, Retail, and Government Services. Contact, Veronica Ventimiglia 949-428-7856 or vventimiglia@messagebroadcast.com

SOURCE MessageBroadcast