NEW YORK, Jan. 27, 2015 /PRNewswire/ -- In the future, anthropologists and social scientists will point to the years 2005-2017 as the time period when the most significant shift in human communications since the introduction of commercial telephone service occurred. Communications has entered the messaging era.
In nearly every part of the world, the primary means of human communication is shifting from voice to mobile messaging-based communication.
Mark Beccue Consulting (MBC) estimates 59% of the world population between the age of 14-65, more than 2.8 billion people, use mobile messaging communications regularly. The number of regular messaging users as well as the volume of traffic for personal and business communications will continue to grow.
This historic shift is causing a sea change across a vast range of businesses. While mobile operator SMS and MMS was the initial driver of the messaging era, it is the new broadband-based mobile messaging platforms that are radically transforming messaging communications into our personalized connectivity conduit.
There is a white-hot battle at macro and micro-market levels for mobile messaging platforms, who are becoming centralized hubs and distributors of personal communications, two-way business and marketing communications, and digital media. Like social media platforms, messaging platforms promote viral and two-way, communications, but unlike social media platforms, messaging platforms enable broader and more nuanced communications options and consumers are showing a growing interest in small group and one-to-one interactions, as opposed to the broadcast communications of social media.
These collective advantages are shaking the foundations of a wide range of other established business ecosystems. Media publishers are starting to shift strategies to deal with mobile messaging as distribution channels, brands, for marketing and customer service, are being disrupted because of mobile messaging, enterprise communications are completely evolving because of mobile messaging. The stakes are high and the market is in a state of extreme flux, and will remain so for the next 2-3 years.
- Identifies and details six key trends that are driving the messaging ecosystem market
- Profiles 39 companies, both new and established, that are driving market change
- Outlines current and future messaging platform business strategies and revenue models
- Analyzes the key messaging platforms current and projected market and business strategies
- Delivers three-year forecasts for messaging platform Monthly Active Users (MAUs), messaging platform net revenues
Read the full report: http://www.reportlinker.com/p02603978-summary/view-report.html
ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place.
Contact Clare: [email protected]
Intl: +1 339-368-6001